With a shower of colorful petals suspended form the ceiling, Galeria Melissa unveils the ‘We Are Flower’ installation by SOFTlab. The team at SOFTlab used over 20,000 translucent multicolored petals to create a large immersive hanging surface in the New York flagship.
The engineered nature of the installation is tempered by the delicacy and exuberance of the thousands of colorful petals that are attached to the surface. These flowers are placed in a more natural arrangement to combine the flowers and structural surface in a way that resembles a natural canopy of flowers. This canopy hangs down into the gallery at specific places to make the installation much more immersive and spatial.
Although SOFTlab used cutting edge digital technology to develop this installation, the team hope it remains mostly hidden in order for everyone to experience the magic of a hanging garden of flowers. “We imagine this installation as an extension of the We Are Flowers collection by Melissa: technically innovative with attention to every detail, but first and foremost a design that expresses sensuality through its form and brings joy and color to the Melissa experience.”
all images © ALAN TANSEY