dark mode light mode Search
Search

Office Meets Nature: AMO’s Intriguing Set Design for FW Prada 2024 Mens’s Show

2024 FW Prada Men’s Show / OMA

OMA’s research and design studio AMO has once again pushed the boundaries of set design with their innovative approach to the Fall/Winter Prada 2024 menswear show. In an unexpected juxtaposition, they created a set design that merges an office interior with a natural landscape, showcasing the paradoxical dichotomy between these two coexisting worlds. This intricate setup not only serves as a visual spectacle but also delves deeper into the fundamental truths of humanity, exploring our natural instincts and emotional needs.

At first glance, the combination of an office environment and a natural landscape may seem odd. However, AMO‘s intention behind this choice becomes apparent upon further reflection. By showcasing these contrasting environments side by side, they aim to emphasize the deep and essential human need to connect with the world around us. We spend a significant portion of our lives in offices, surrounded by artificial structures and a relentless focus on productivity. Yet, despite this detachment from nature, a primal yearning to remain connected remains within us.

2024 FW Prada Men’s Show / OMA

AMO’s set design highlights the seasonal rhythms of nature, the ebb and flow of the natural order. These rhythms not only determine the changes in our surroundings but also affect our gestures within garments. The clothes featured in this show reflect and react to their surroundings, adapting to the disparate and distinct environments of both the interior and exterior spaces. They embrace the natural elements, allowing them to shape and influence the designs themselves.

2024 FW Prada Men’s Show / OMA

This unique approach to set design challenges the notion of fashion as a detached concept, separate from the world it exists in. It reminds us that our clothing choices are not just about following trends or meeting social expectations; they are an expression of our relationship with the natural world. The set design acts as a powerful reminder that fashion has the potential to be meaningful, transcending the surface-level aesthetics and tapping into deeper human emotions.

2024 FW Prada Men’s Show / OMA

AMO’s set design for the Fall/Winter Prada 2024 menswear show not only showcases their creative genius but also reflects a broader shift in the fashion industry. Increasingly, designers are recognizing the importance of sustainable practices and reconnecting with nature. By creating an environment that combines an office setting with a natural landscape, AMO urges us to question our disconnected lifestyles and consider the impact of our choices.

2024 FW Prada Men’s Show / OMA

In conclusion, AMO’s set design for the Fall/Winter Prada 2024 menswear show is a testament to their unparalleled creativity and their ability to challenge conventional norms. By juxtaposing an office interior with a natural landscape, they have created a thought-provoking environment that explores the complex relationship between humans, nature, and fashion. This show serves as a reminder of our inherent need to connect with the world around us and the immense potential of fashion as a vehicle for self-expression and meaningful connection.

Image courtesy of OMA