Instagram being one of the most popular social media platforms, it is no surprise that it continues to grow as the years come and digital marketers have already started to create their content strategies for Instagram for the year 2022.
So, what are the 8 Instagram trends that you need to pay attention to?
Content is still your priority
Instagram is a highly visual based social media platform and you have to make sure that your content is your strength. You cannot afford to use low quality content, and you will have to always think before you post because caption plays a vital role in getting potential followers to your account. There are different types of marketing tools that will help in making different types of content. 2022, is all about getting real and putting your authentic self out there. Content creators have realized the importance of producing unfiltered content because of how followers prefer having to follow influencers and content creators who post raw and honest posts as compared to the filtered and edited posts.
Instagram lives have gotten popular and longer
Instagram live has grown as a way for businesses and content creators to broadcast the moment or the event they are hosting. During the previous year, there was an increase in the need to maintain the connection between the audience and the Instagram account hosting the live. Brands and businesses have started to even conduct announcements and events through live. An upcoming Instagram account can always collaborate with other Instagram accounts and content creators through the live, utilize the question and answer stickers to hold the live and even conduct a product launch event on their official Instagram account live.
Instagram as a shopping platform
While being a social media platform, Instagram has also introduced the feature of shopping through the posts of the brand’s Instagram account, provided the brand has linked their product tag in the post with the link of the official website of the product. You can even shop directly from the Instagram stories of the brand with the help of the link sticker provided by the brand.
Educate with the help of the guide feature on Instagram
Guides has been a fairly new feature which has helped brands, businesses and companies to put together guides on self care that will help in reducing the anxiety and stress that comes with being on the social media platform. It has also been used in various other ways as a form of information.
Automation tools on Instagram
This feature is a boon to the companies and businesses, especially when you can automate your Instagram account to take advantage of the trends in order to grow on the social media platform. Using the direct message automation tool feature allows you to automate your responses and send story mention replies as well. You can buy likes on instagram posts from some of the best sites.
Content creators and influencers on Instagram
Content creators and influencers are individuals who are going to be playing a huge part of your social media strategy. If you are someone who has not worked with content creators and influencers before, then you should definitely think of starting now because they are going to be having a big year in 2022.
Instagram poll sticker
Instagram as a social media platform has grown over the years, and it continues to evolve at a rapid pace. If you really want to grow your Instagram account, you need to have interactive content posted and Instagram polls are going to be even more popular than it is now. Instagram polls will help you improve your Instagram marketing strategy by encouraging your target audience to interact with your content.
Instagram reels are short videos that are paired with entertaining music that give you the ability to merge multiple video clips into one video. You can even use this to put together guides and collaborate with content creators and influencers to create content using your products and services.
These were the 8 Instagram trends that you need to pay attention to in the year 2022. They will help you grow your audience and even gain exposure that will benefit your account. When it comes to Instagram trends, they are all about the content, the content creators, effects, filters, creativity, videos, reels and so much more. The social media platform has brought in many creative and innovative tools that will help the users to create engaging and fresh content. Instagram has even evolved to help the business accounts grow. If you are someone who is looking forward to building your online presence on the social media platform, it helps to have the knowledge of Instagram. With the help of the knowledge you have, you can optimize the reach of your Instagram account.