In a sun-drenched fusion of Italian flair and French Riviera elegance, Fornasetti unveils an immersive temporary boutique in the heart of Saint-Tropez, transforming 4 Avenue du Maréchal Foch into a portal of whimsy and wonder. Open until August 31, 2025, this experiential pop-up redefines Mediterranean summer luxury, placing iconic pieces like the hypnotic “Malachite” trumeau and botanical “Hydrangea” cabinet against the vibrant backdrop of the Place des Lices.
Stepping inside feels like wandering through a dreamscape: hand-painted trays dance alongside seats emblazoned with Fornasetti’s enigmatic muse, while scented candles evoke childhood memories and secret gardens. The entryway, anchored by the monumental outdoor sofa “Facciata Quattrocentesca,” invites visitors to linger—a theatrical prelude to an environment where Italian design converses with coastal lightness.
The project is a masterclass in exclusive collaboration, uniting Fornasetti with travel maestros Globe-Trotter, British leathercraft legend Connolly, and luxury stationery purveyor Smythson. Together, they reimagine heritage savoir-faire through a contemporary lens—think Globe-Trotter’s timeless trunks framing Smythson’s parchment notebooks beside Fornasetti’s surreal ceramics.
This summer collection transcends retail, offering an olfactory and tactile journey where every object tells a story. The boutique’s curation—ranging from functional art to conversation-sparking furnishings—proves design doesn’t take vacations; it evolves, travels, and alights where art and life intersect.
Until August 31, 2025, at 4 Avenue du Maréchal Foch, Saint-Tropez.