A bold new contender has emerged in the world of high-performance automotive design. Introducing VITTORI, a new car manufacturer with roots spanning both the United States and Italy, which has just unveiled its debut vehicle in Miami. This is no ordinary entry; it is a stunning, limited-edition hybrid hypercar, based on an original VITTORI concept and masterfully developed in partnership with the legendary Italian design house, Pininfarina. The model represents a perfect synthesis of impeccable production, uncompromising quality, fine craftsmanship, dramatic aesthetics, and, naturally, breathtaking speed. With its headquarters in the US and production slated for Italy, VITTORI’s debut marks a powerful fusion of timeless artistry and cutting-edge technology, redefining the possibilities of future mobility while respecting the appreciated qualities and forms of classic automotive design.
VITTORI was brought to life by founder and CEO Carlos Cruz, following a successful career growing multi-million-dollar companies in finance, technology, and artificial intelligence. Cruz explains his vision: “Our dream was to create a beautiful, high-performance car that would evoke pure emotion. We didn’t want to build just another supercar; we wanted to craft something that felt like flight, like sculpture, like pure power in one’s hands. We aimed to create a reality where performance, beauty, control, and freedom could coexist in a single, uncompromising vehicle.” This dedication to emotion and uncompromised excellence positions the VITTORI hypercar as a highly anticipated release for collectors and design enthusiasts.
The model that made its splash in Miami is a fully functional concept, representing the crucial first step on VITTORI’s journey toward the series production version. The heart of this ambitious project lies in a design philosophy that seamlessly blends automotive heritage with contemporary innovation. Crucially, the VITTORI team prioritised artistry, traditional craft, and the esteemed quality of Made in Italy production. To realise this vision from concept development through to an exclusive limited series, VITTORI joined forces with Italian icon Pininfarina, the global design house responsible for creating some of the most legendary silhouettes in automotive history, including those for Ferrari and Maserati.
Pininfarina’s unparalleled expertise in material science and its unmatched experience in designing forms destined for speed, high-level ergonomics, and superior functionality made it the ideal partner for VITTORI’s grand entrance. Giuseppe Bonollo, SVP Mobility at Pininfarina, commented: “Collaborating with VITTORI on a fresh vision for the hypercar market embodies one of Pininfarina’s core characteristics. For decades, Pininfarina has leveraged its tradition in coachbuilding and the ability to transform pure design exercises into industrial realities through comprehensive development solutions. These skills remain fundamental in serving clients worldwide, which is why we are delighted to support VITTORI in their mission.” This partnership reinforces the vehicle’s promise of Italian design excellence.
The first VITTORI model, presented this October, will be a limited-edition hybrid hypercar with production restricted to just 50 units worldwide. It will feature a powertrain developed by Italtecnica, incorporating advanced aerodynamics and sophisticated additive manufacturing technologies. The exterior design is sculpted fundamentally by aerodynamic requirements, resulting in pure, fluid, and continuous surfaces that merge naturally with dedicated air intakes and exhausts designed for cooling management. Further enhancing its performance is an active rear wing that can modulate drag or increase downforce based on the road conditions and driving style.
The interior of the VITTORI hypercar is distinguished by a purposeful return to the pleasure of direct control. Shunning the modern trend of touch-screen dominance, the cockpit features physical controls and switches, intended to give the driver the authentic thrill of mechanical engagement and a deeper connection to the driving experience. This thoughtful blend of high-tech performance and tangible, driver-focused controls positions the VITTORI as a fascinating proposition for those who value both luxury and raw, unadulterated sensation. Further details will be communicated in the coming months following the successful debut.