Kicking off CES 2024, renowned Italian design firm Pininfarina is collaborating with AC Future, a leading pioneer in creating futuristic living solutions, to envision and create an exceptional mobile living space called eTH – Electric Transformer House. This innovative product aims to seamlessly integrate opulent amenities, intelligent technology, and environmentally friendly features to adapt to the future’s mobility needs.
eTH is more than just an RV. It offers a sustainable living platform that provides an exceptional travel and living experience. With a range of expandable structures designed to suit different lifestyles and preferences, eTH is perfect for individuals and families seeking short-distance adventures or additional spaces to enhance their primary residence. Each product is equipped with Starlink connectivity, copilot assistance, and customizable interior and exterior color options, ensuring an optimal living, working, and traveling experience.
One of the notable features of eTH is its moveable walls, which can expand to 400 sq ft with a simple push of a button. This innovative design greatly enhances the living space and redefines the concept of a mobile home. Additionally, eTH is equipped with a retractable solar panel roof that efficiently captures sunlight and converts it into electricity, generating over 25kWh. This prioritizes sustainable living and reduces reliance on traditional energy sources. Furthermore, eTH incorporates an Atmospheric Water Generator system that has the capability to convert moisture from the air into up to 50L of clean water per day. These features make eTH a truly remarkable and environmentally friendly housing solution.
eTH offers a range of impressive features, including expandable walls and collapsible furniture, making it both maneuverable and spacious. It serves as a versatile solution, functioning as both an Accessory Dwelling Unit (ADU) and a mobile office. With advanced technology like Starlink and Co-Pilot, eTH’s cockpit provides cutting-edge driver assist capabilities, along with a flexible dashboard/office desk and integrated entertainment system. The vehicle itself operates solely on green energy and boasts 7 days of off-grid capabilities. According to Arthur Qin, the owner of AC Future, eTH represents a “vision of the future.”
“Our collaboration with Pininfarina on the Electric Transformer House is not just about designing a living space; it’s about reimagining the way people experience off-grid living. With Pininfarina’s experience in innovative product design across industries, they were a natural fit for the partnership,” explains Arthur Qin. “We are tapping into the growing enthusiasm for mobile lifestyles among all demographics, and our innovative approach is strategically positioned to provide a unique experience that aligns with the eco-conscious values of our customers.”
Pininfarina, known for its iconic designs in various industries such as automotive, architecture, industrial design, and transportation, has been chosen to embody AC Future’s core values of luxury, comfort, and relentless innovation through the eTH.
Paolo Trevisan, Vice President of Design at Pininfarina, expresses his enthusiasm about collaborating with AC Future, a partner who shares their vision for innovation and commitment to a better and sustainable future. The company believes in creating new experiences through a multidisciplinary approach that characterizes their design process. In this instance, they aim to seamlessly blend how people live and move to create a unique experience for a new lifestyle icon.