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Aesop ABC-Viertel by Vincent Van Duysen Architects

Aesop’s latest German signature store, and its first in Hamburg, has opened officially its doors in ABC-Viertel, Hamburg. Created in collaboration with Antwerp firm Vincent Van Duysen Architects, it features the brand’s first facial treatment room in Europe. The design relies on simple, natural materials and a subtle palette; it is informed by two primary influences: the building’s status as a protected historic site and the neighbourhood’s vibrant, sophisticated milieu.


Walls and ceiling in the 112-square metre space have been stripped back to their original state and clad in pale, roughly textured plaster, providing a refined tactile element. A sink of solid bluestone, conceived as a sculptural element and evocative of ancient fountains, effects a commanding presence and emphasises the product demonstration experience integral to Aesop’s gracious hospitality. Bluestone is also used for flooring, working in concert with the plastered surfaces to define a serene and timeless setting.


Display shelves are crafted from untreated European Oak and blackened steel – the latter referencing the store’s original cast-iron facade. Floor-length linen curtains hang in a discreet curve behind the point-of-sale counter, secluding the treatment room from the retail area. Aesop’s sought-after facial treatments are performed in a select few doors internationally by in-house facial therapists. In the aromatic calm of a purpose-built treatment space, the brand’s meticulous formulations are employed to detoxify and stimulate skin and spirit.

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all images courtesy of AESOP