dark mode light mode Search

Aesop Luisenstraße by einszu33, Hannover


Aesop has recently opened its eight German signature store and its first in Hannover, on Luisenstraße. Created in collaboration with Munich-based architects einszu33 – who have also worked on Aesop spaces in Munich and Berlin – the design for this intimate 35-square metre space was influenced primarily by a milestone of 1920s German design, the Frankfurt Kitchen.

Situated within the elegant Kastens Hotel Luisenhof, the store exudes warmth and comfort through refined domesticity. The broad original timber façade provides ample natural light, augmented by a vintage Scarpa chandelier; existing red floor tiles, left intact, are subtly suggestive of a domestic setting. This effect is heightened by cabinetry featuring reclaimed drawers and detailing reminiscent of an early nineteenth-century kitchen.

Finished with cool, functional aluminium, the demonstration sink and point-of-sale counter provide a striking contrast to the tiling, blue shelving and cream-toned walls, yet manage to further convey a sense of intimacy.

 aesop-luisenstrase-by-einszu33-hannover-2 aesop-luisenstrase-by-einszu33-hannover-3 aesop-luisenstrase-by-einszu33-hannover-4 aesop-luisenstrase-by-einszu33-hannover-5 aesop-luisenstrase-by-einszu33-hannover-6 aesop-luisenstrase-by-einszu33-hannover-7

all images courtesy of einszu33