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AMO designs a ‘Stratification of Architectures’ for Prada’s SS17 menswear show in Milan

Agostino Osio

The set for the Spring Summer 2017 Prada show designed by AMO, OMA’s research and design studio, is conceived as a stratification of architectures. The remnants of the previous show are left on the periphery of the room as foundation and visible background for the new scenography, whereas the center is freed to host the new set.

The central element in the space is a linear structure which divides the room and amplifies its perceived proportions. A straight ramp, between the inserted ceiling and floor, serves as catwalk, while tribunes are arranged along the perimeter to accommodate the guests.


A continuous metallic surface folds around all the elements of the set: generating an abstract layer, composed of meshes with different patterns and dimensions that overlap to recreate a total space. The transparency of the cladding material unveils the underlying framework with Cartesian precision.

The psychedelic glow that spreads throughout the space dematerializes all the surfaces, coloring the room, now reminiscent of a post-human scenario. The models walk in the center at a controlled distance from the audience, virtually levitating in the space. They ascend onto the elongated slope of the ramp incessantly, disappearing towards the vanishing point.

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all images © Agostino Osio