The project for the new Camper store in Malaga was born from his visit to the Binissalem warehouse, a village in the centre of the island of Mallorca where the headquarters of the footwear manufacturing company is located. Mainly used as a storage space for old camper shops that have been refurbished and updated, it also works as a sort of archive with custom-made pieces from Michele de Lucci, Gaetano Pesce, Ingo Maurer, The Bouroullec Brothers or Konstantin Grcic.
Immediately after entering Jorge felt absolutely drawn to this place and proposed a risky idea: “What if I use this space as a temporary factory and I self-produce the entire shop from here?” Together with his team, Jorge moved to Mallorca in the summer of 2019.
Using just 3 basic elements – perforated metal profiles, corner plates and bolts/nuts – Jorge designed and fabricated all the necessary elements for the store: from product display shelves and tables to different seating units, lighting, checkout counter, brand logos and as a bonus: a typography.
As part of the Camper Together project, this is the first time in the history of the company that someone is allowed to design and fabricate an entire shop with his own hands.
Penadés was born in Málaga and established his own practice in Madrid in 2015 after graduating from the city’s design and fashion school, IED. He has previously worked with repurposed materials and used aluminum profiles to create a collection of fluted vases for furniture brand BD Barcelona Design.