In the world of marketing, there are many different strategies that have been proven to be effective. In order to stand out from your competitors, you need a creative way to promote your products or services that will capture people’s attention and make them want what you’re selling. Read on for some creative ways to promote your products or services!
Videos & Social Media
Videos are an amazing way to express your business to potential customers. With the help of an innovative video agency, you have access to another form of marketing by letting people know what you are offering and why they should buy from you instead of your competitors! When possible, create different kinds of videos – not just ones where you talk about your product! There are many ways to make a video, and if you can create one that gains a lot of interest then it might be something that gets shared again. Here are some examples:
- Create an introduction video for your company
- Do a how-to video on something unique from what you’re selling.
- If applicable, do a special “outtake” or blooper reel for your business because people love humorous content! This is especially true when there’s no advertising involved.
The Unexpected Reward
Something unexpected can really excite some people! Offering something at no additional cost or with some sort of bonus may catch the attention of someone who is perusing your store, website, or booth. Here are some examples:
- Offering something free with a purchase
- Free shipping
- A special customer Puffitup coupon or discount for first-timers
Offering something that would normally not be included in the price can separate you from others and make people want to come back. It’s important to remember that people like getting things they were expecting! If these things aren’t offered willingly, there’s always the chance that someone else may offer it instead of what you’re selling. You also don’t want to go overboard with this as over-promising and under-delivering will only damage your relationship with clients rather than strengthening it.
Contests & Giveaways
Contests and giveaways are always a way to create interest in your business. People love having the chance to get something for free, so hosting contests and giveaways is a great way to tempt them into looking at what you’re selling. However, you should be careful and do this responsibly! Make sure that people will not enter just by clicking “like” on social media or sharing the page with their friends. You want it to be an active action rather than a passive one. Also, make sure the contest itself has rules because if there is no goal (such as connecting through Facebook), it can lead to many issues such as breaking privacy laws or wasting someone’s time. It’s important to remember these things! You don’t want to end up in legal trouble or lose customers over one bad choice.
Example: A new nail salon is having a contest where they will be giving out free mani-pedis. They are asking people to share their page with friends and family, but only the first 25 people who do so will be entered into the drawing. This creates excitement because it’s clear that someone could win something for free!
The Trusted Source
Creating a trustworthy source is one of the best ways to market your business. People are much more likely to purchase from you if they feel that you are someone they can trust. This may seem difficult, but it doesn’t have to be! Any time you talk about anything in your business, make sure it’s coming from a place of honesty and sincerity. Whenever possible, back up statements with facts or statistics if possible. If you try to sell people something without this transparency, then there are many chances that there could be a reason for them not to fully believe what you are saying or that they could get suspicious of what you are trying to do. Always remember that honesty is the most effective tool in marketing.
Example: A new restaurant offers weekly coupons of $10 off of one item on their menu. The offer doesn’t seem like much, but when they tell people that the offer is available only through email and text message, then they are creating an exclusive experience that can increase if customers feel more connected to their business. Also, the restaurant offers a free dessert on your birthday; this makes them seem like someone you could trust because they don’t need to know your name to make it worthwhile for you to come back!
Videos are a great way to promote your business because they allow you to show potential customers what it is that you have to offer. One of the best ways to create an effective video is by making one about something unique from what you’re selling.