Fusion Fitness has recently unveiled a brand-new gym at Rail In, an exciting commercial complex that focuses on fostering social connections and promoting a vibrant lifestyle at the heart of the Shenzhen Bay Super Headquarters Base. For this project, Salone del Salon went beyond visual aspects, but more focused on creating an impressive brand image, a distinctive space identity and an optimized user experience.
In line with the Fusion Fitness’s brand philosophy – “Physical exercise is an activity of the skill which brings welfare to lives”, Salone del Salon crafted a one-of-a-kind fitness destination for emerging elites in the city, which is refined fashionable, and warm.
Salone, the founder and chief designer of Salone del Salon, portrayed a survival journey of mankind and fauna by taking the Fusion Fitness gym as the canvas. With a beautiful vision, the space dialogues with the world, and conveys the new meaning that fitness activities bring to human health in the current context.
By combining the brand’s character with functionality and aesthetics, Salone del Salon took the space as a medium to reflect the essence of Noah’s Ark. Besides, the design also drew on the mythological utopia pictured in Gucci’s The Cruise 2029 Campaign, the motifs of which were also inspired by Noah’s Ark. The features of the “ark” are extracted to shape the gym space, to give it a strong visual identity.
Based on users’ perspectives and traffic analysis, the design team optimized the layout on the originally irregular plane, to offer users a comfortable, smooth and holistic experience. Meanwhile, the design caters to the demands for diverse exercise scenes, incorporates the brand’s narratives and values, and conveys the brand’s care for every customer’s personalized needs.
With a spatial narrative inspired by the mythological world in far ancient times, the design looks back at the connection between human and the nature, and the impact of climate change and global environment, whilst communicating the deep thinking and awe of natural disasters, as well as the longing for the future of humanity.
The curved exterior facade is elegant and unique, just like a sailboat drifting along the shore, ready to set sail. The posters that demonstrate the power of the brand and the flowing facade offer an unobstructed view, and meanwhile enclose a new space realm for Fusion Fitness.
The front desk area is conceived as the “ticket counter” of the “ark”. With well-proportioned wainscoting and integration of metallic lines and wooden textures, this area reproduces the retro, classic image of a wooden boat, and sets a sedate, unrestrained and dynamic tone in the front zone of the gym.
Facing the front desk area is an original seating installation inspired by the masts of sailboats, providing a resting area for people waiting to board the “ship” and enriching the space with its subtle designs. The translucent glass partition separates the front zone into an aerobic and an anaerobic training area. This not only enhances the space utilization rate, but also spares people doing exercise from external interference, thus creating a quiet and undisturbed ambience for concentrating on physical training.
The ceiling’s design also follows the concept of “ark”. The “deck” and “keel” of the ship are deconstructed and recombined, hung upside down on the ceiling of the functional area and the fixed instrument area and interwoven with rich layers of lighting and colors, further extending the spatial narrative
Passing through the training area, the circulation leads to the recovery and regeneration area and the fitness testing & chat area, which exude a more relaxing and private vibe compared to the energetic front zone.
The locker rooms set at the innermost area feature a contrasting color palette of energetic red, calm blue and light gray, which generates a fashionable and unexpected artistic atmosphere.