Fornasetti has just opened a new store in London’s department store Harrods. The Milanese atelier is celebrating this special occasion by producing a new piece in the iconic “Themes and Variations” series, a plate that will be available exclusively at Harrods and Fornasetti, Milan. Inspired by the British punk movement, the design of the plate will combine the famous Fornasetti icon of a female face with symbols of Britain from different eras.
In a sort of symbolic reunion, the first Fornasetti store outside Italy will open its doors in the very same city where, in 1980, the “Themes and Variations” gallery was dedicated to its founder as a tribute to and in recognition of his work.
Seventy square meters of space will host the Fornasetti store on the third floor of Harrods, in the Luxury Home section of the renovated Interior Department, with an extensive, representative range of products by the visionary Italian atelier. A custom-made service, exclusively for Fornasetti customers, will also be available alongside furniture, accessories, ceramics, wallpaper and home fragrances.
The design of the new store’s spaces was developed by the design studio Brinkworth, with offices in London and NY, which since the 1990s, has mostly worked on interior design projects for the retail sector. The concept was developed around the ideas of rhythm, repetition and illusion, three elements that are part of Fornasetti’s visual language style. The structure of the walls, the alternating between full and empty spaces, the skillful use of materials and color palettes, plus a few magical touches, recreate the dreamy atmosphere of the Fornasetti universe, playing with perspective displacement and optical illusions so dear to its ironic style.
“The new store is the result of an innovative creative project. It focuses on one of the expressions of Fornasettian imagination that reflects the love of graphic design, the abstract and the optical illusions that shake up our points of reference and make proportions disappear,” explains the atelier’s Artistic Director, Barnaba Fornasetti.