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IKEA’s Utsådd Collection: Designing for Pets’ Happiness

IKEA's Utsådd Collection

IKEA

Swedish furniture brand IKEA has joined forces with Woodgreen Pets Charity, a rehoming center, to introduce its very first line of pet products. This exciting range includes stylish rattan beds and adorable patterned soft toys.

IKEA's Utsådd Collection

The Utsådd collection, consisting of 29 pieces, has been carefully designed with the four most common activities that cats and dogs engage in at home: eating, sleeping, playing, and hiding. According to IKEA, their aim was to create products that our furry friends would adore, while also bringing joy and satisfaction to their human parents.

IKEA's Utsådd Collection

Michaela Quinlan, the commercial manager at IKEA, expressed their vision for the collection, stating, “We wanted to develop a range of products that our cats and dogs would love, and that their owners could truly appreciate and enjoy having in their homes.”

IKEA's Utsådd Collection

In addition to providing comfort and happiness to pets and their owners, the Utsådd collection also supports Woodgreen Pets Charity’s mission of offering secure shelter to animals. This partnership comes at a crucial time, as the rehoming center has witnessed a staggering 62% increase in abandoned pets in 2023.

IKEA's Utsådd Collection

Quinlan further emphasized, “Through this collaboration, we not only hope to raise awareness about pet adoptions, but also provide solutions and inspiration on how to create a cozy living space for our furry companions.”

IKEA's Utsådd Collection

To showcase the collection, IKEA has created two captivating catalogues: the “Cat-alaogue” and the “Dog-alogue.” These catalogues feature an array of products, including beds, scratching posts, blankets, pet bowls, and toys, all beautifully photographed alongside the animals from the rehoming center.

IKEA's Utsådd Collection

All the furniture showcased in the catalogues of the collection has been contributed to Woodgreen Pets Charity. Fiona Cooke, the head of specialist services at the charity, emphasized the significance of providing a loving and secure home for every pet. Cooke highlighted the importance of creating spaces for dogs and cats to relax and play, both while they are at Woodgreen and once they are adopted into new homes. The partnership with IKEA is seen as a valuable opportunity to promote the charity’s work and to celebrate rescue pets of various breeds and sizes.