Designed by Spanish firm Erbalunga Estudio, Sierra Madre is a Mexican Taco House located in the center of Vigo, Spain. The aim of the project was to bring the flavors and colors of Mexico, allowing customers a unique gastronomic experience. “The authenticity of the ingredients and recipes meant creating our own design, a way of creating a space that reflected the proprietors vision, values and enhancing the ethnicity of the menu,” explains the studio.
Time and comfort was a key consideration in the project, as “Sierra Madre” offers typical urban food of Monterrey with a more an elaborate “slow food” concept. The level of design generates different sets of scales with sizes and colors descending in boxes, devoid of ornamentation, from the ceiling areas creating from the exterior a perception of the height of the interior.
Another concept necessary for this space was to create enticing routes and corners to seating areas. In this way of blurring the limitations of the restaurants seating, the ceramic shutters are particularly important as they generate transparencies and inexistent depths to give an atmosphere of a larger but more intimate space.
What has been created with blurring limits, introducing scales and to establish spatial situations with different environments is creating a city inside the premises. A “city” with its own brand identity and its own system to conquer space which could grow or decrease to the customer’s preferences because its limits do not define the project.
The composition of color plays a fundamental role to generate the Mexican atmosphere, opposed to the external reality of the city of Vigo, thus giving a vibrant experience linked to the city of Monterrey.