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Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Chinese car company Lynk & Co has recently unveiled its second Club in Madrid, situated on the renowned Gran Vía. This brand new 360sqm establishment, crafted by the talented Masquespacio studio and the Lynk & Co Design Team, serves as a haven of innovation and practicality right in the heart of the city.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Beyond being a mere dealership, the Lynk & Co Club Madrid is a dynamic and adaptable space that caters to various needs. Here, visitors can not only explore the brand’s 01 model through exhilarating test drives but also engage in work, shopping, socializing, and attending captivating events. The design, a collaborative effort between Masquespacio and the Lynk & Co Design Team, draws inspiration from the seven artistic disciplines and iconic landmarks of Madrid, resulting in an experience that is both playful and thought-provoking in every nook and cranny.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Upon entering the Lynk & Co Club Madrid, guests are welcomed into a warm and inviting lounge area adorned with a comfortable yellow sofa, creating an atmosphere that encourages relaxation and social interaction. The ambiance is further enhanced by the presence of mirrors and colorful lights, which add a dynamic and vibrant touch, enticing visitors to explore every nook and cranny of the venue.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Continuing the journey, one will come across the bar, a distinctive space that embodies the brand’s identity through the use of neutral colors and materials. This area exudes a sense of elegance and sophistication, while staying true to the brand’s aesthetic.

Opposite the bar, a striking meeting area awaits, enveloped in a purple rain effect created by the interplay of metal blinds and glass bricks. This unique design element adds a touch of drama and contrast to the space, captivating the attention of those who pass by.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

As guests make their way to the other main areas, they will encounter a selection of sustainable-focused Gears available for purchase at the Lynk & Co Club. However, it is the large pink cube with its deconstructed shapes that truly steals the spotlight, serving as a cultural reference and a prominent feature of Madrid.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

The bathrooms of the Lynk & Co Club Madrid draw inspiration from the Teatro de La Zarzuela, transporting visitors into a world of glamour and sophistication. With gold accents and dim lighting, these lavatories create a theatrical ambiance, reminiscent of the grandeur and allure of the theater.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Another nod to Madrid can be found in the fitting room, which showcases a fluorescent curtain that can be lowered by pulling a rope. This design element takes inspiration from the skirts of Las Meninas, adding a touch of artistic flair to the space.

Adjacent to the fitting room, the Lynk & Co 01 is presented in an environment that aims to embody the futuristic and technological concept of the vehicle. This area serves as a testament to the brand’s commitment to innovation and cutting-edge design.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

Descending the stairs, guests are greeted by the final two spaces of the new Lynk & Co Club Madrid. On one side, an area with tables and seating arrangements is reminiscent of scenes from Asian movies, evoking a sense of cultural fusion. This section culminates in the pop art bathroom, which injects a playful and whimsical concept into the overall design of the space.

Lynk & Co Club Madrid: Masquespacio Redefines the Car Dealership Experience

The Masquespacio team has poured all their ingenuity and creativity into the design of the Lynk & Co Club Madrid, with the aim of creating a unique and memorable space for users. As the project’s motto says, “It’s all about fun”.

Image courtesy of Luis Beltran