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Isern Serra Builds Rose-Colored Retail Space for the Moco Museum in Barcelona

Moco Concept Store, Barcelona, ES / Isern Serra Studio

Design studio Isern Serra has taken a computer-generated image created by the talented digital artist Six N Five and turned it into a stunning rose-colored retail space for the Moco Museum in Barcelona.

Moco Concept Store, Barcelona, ES / Isern Serra Studio

Located in the vibrant El Born neighborhood, this museum showcases the extraordinary works of modern artists like Damien Hirst, Kaws, Yayoi Kusama, and Jeff Koons. Keeping up with the museum’s avant-garde spirit, their concept store offers a diverse range of design, fashion, and lifestyle products that perfectly complement the artistic atmosphere.

Moco Concept Store, Barcelona, ES / Isern Serra Studio

The project seamlessly combines the virtual and the artisan, two seemingly opposite realms that coexist and intertwine to achieve a common goal: bringing a virtual space to life. To accomplish this, the team has employed techniques that require exceptional craftsmanship. They have delved into the roots of vernacular architecture, using it as a foundation to meticulously recreate the intricate details of the digital world. In order to achieve such precision, they have even developed specialized tools specifically for this purpose.

Moco Concept Store, Barcelona, ES / Isern Serra Studio

Upon entering the shop, visitors are greeted by elements that reflect the aesthetics of the metaverse and the visual language of the Six N. Five studio. Organic shapes, curves, and arches create a minimalist and surreal space, serving as a captivating backdrop for the exhibits, with art taking center stage.

Moco Concept Store, Barcelona, ES / Isern Serra Studio

The shop’s façade stands in stark contrast to its surroundings. An illuminated, pink, and organic interior immediately catches the eye from Carrer Montcada, a narrow street in the borne district. Two openings with organic contours beckon visitors to explore the concept store, with one rectangular opening acting as a sideboard, providing a wider view of the interior, while the other serves as the entrance.

Moco Concept Store, Barcelona, ES / Isern Serra Studio

Stepping inside, visitors find themselves immersed in a dynamic space defined by its perimeter. The walls, ceiling, and floor create recesses, niches, and bases for display, all integrated with carefully designed lighting. This creates a captivating environment that showcases the art pieces in a unique and engaging manner.

Image courtesy of Salva Lopez