Morgan has unveiled its latest flagship, the Supersport, a striking blend of heritage and contemporary design that signals a bold new chapter for the British marque. More than just a sports car, the Supersport is a testament to the company’s commitment to “21st Century Coachbuilding,” a philosophy that marries traditional craftsmanship with cutting-edge technology.
At its core, the Supersport is an evolution, not a revolution. It retains the iconic Morgan silhouette, a design language that has captivated enthusiasts for decades, while introducing a more refined and dynamic aesthetic. The hand-formed aluminium bodywork, a hallmark of Morgan’s craftsmanship, flows seamlessly over the new CXV aluminium platform, a significant leap forward in terms of rigidity and performance.
The design philosophy prioritizes “functional design and mechanical honesty,” meaning every element serves a purpose. The minimalist approach, with de-cluttered surfaces and intelligent detailing, creates a contemporary feel without sacrificing the brand’s timeless appeal. The raised shoulder line, the integrated front splitter, and the dramatic sweeping tail all contribute to a more aerodynamic and visually compelling form.
The Supersport’s interior is equally impressive. The new door cards, inspired by mid-century audio equipment, feature Morgan’s signature “louvred” speaker grille, framed by a choice of exquisite wood finishes. The analogue dials, crafted by Caerbont, the original manufacturer of Smith’s dials, are a nod to the past, while incorporating modern CAN and LIN communication technology.
Usability has been significantly enhanced with an interchangeable carbon composite hard top and mohair folding roof, a rear boot, and a new side screen mounting mechanism. The interior also features Bluetooth connectivity with hands-free calling, an enhanced Sennheiser audio system, and wireless mobile phone charging, seamlessly integrating modern technology without overpowering the driving experience.
Under the skin, the Supersport’s new CXV aluminium platform delivers a significant improvement in dynamic sophistication. The lightweight platform, combined with the BMW B58 TwinPower Turbo inline six-cylinder engine, provides a thrilling driving experience. The revised steering system, suspension setup, and optional Dynamic Handling Pack further enhance the car’s handling capabilities, offering a greater connection between driver and vehicle.
“Supersport marks the beginning of an exciting new chapter for Morgan,” says Managing Director, Matthew Hole. “It embodies an effortless combination of dynamic performance and contemporary yet unmistakable design.”
Chief Design Officer, Jonathan Wells, echoes this sentiment, stating, “The launch of the Morgan Supersport marks the culmination of five years of exploration, craftsmanship, and collaboration – our bold vision of 21st-century coachbuilding.”
The Supersport is more than just a beautiful car; it’s a statement of intent. Morgan is embracing the future while staying true to its heritage. The company’s commitment to craftsmanship, innovation, and driving enjoyment is evident in every detail. The Supersport is a testament to the passion and dedication of the Morgan team, and a compelling vision of what a 21st-century sports car can be.
The new Morgan Supersport is a masterclass in design evolution, seamlessly blending the brand’s rich heritage with a modern aesthetic and enhanced performance. It’s a car that promises to deliver pure, undiluted driving joy, a rare commodity in today’s automotive landscape. For those seeking a truly unique and engaging driving experience, the Supersport is a compelling proposition.