To celebrate its 33rd Air Max Day, Nike brings advanced power-lacing to the Air Max platform with the introduction of the Nike Adapt Auto Max.
Channeling the DNA of Tinker Hatfield’s design aesthetic and sampling elements from Air Max 90 and Nike Mag, the Nike Adapt Auto Max takes a new silhouette through its increased profile and thicker midsole. The cassette design element of the Air Max 90 now highlights the Air Max unit, and the FitAdapt engine helps allow instant personalization and responsiveness.
“Nike Adapt is our pinnacle offering where performance meets connection,” says Nike Global Digital Innovation Senior Director Brandon Burroughs. “For the first time we can deliver dynamic comfort and protection to the Air Max platform, powered by a frictionless digital utility that will enable the shoe to get smarter and do more over time. In coupling Nike Adapt with our iconic Air Max platform, we’re providing wearers with the future of fit and ultimate ride in one shoe.”
Because the FitAdapt technology platform was built to be “Future Ready,” Nike can continually grow and scale with wearers as the company expands the Nike Adapt line and regularly updates features. Progressing the existing Nike Adapt ecosystem that powers the Nike Adapt BB, Nike Adapt Huarache and Nike Adapt BB 2.0, the Nike Adapt App now gives wearers exclusive access to the latest features of Nike Adapt footwear — updates and improvements to the user experience since the launch of Adapt BB (and informed by users themselves) are highlighted below.
Shortcuts via Voice: Wearers can instantly adjust their Nike Adapt Auto Max shoes using only voice with five customizable Siri Shortcuts. Coming this spring, Nike Adapt will support voice commands for Android users via Google Voice.
Control Your Fit from Your Wrist: Connect your Apple Watch to easily tighten or loosen the fit from your wrist.
Nike Adapt Auto Max Light Customization: Coming this spring, Nike Adapt Auto Max wearers will not only be able to illuminate their lace engines – choosing from 13 iconic Nike colors – but they’ll also be able to select pulsing or static options to complement their personal style. (They can also choose to turn off the light when it’s not needed.)
Nike Adapt Auto Max Fit Preset and Custom Modes: From the first time the shoes are put on, owners of the Adapt Auto Max will have two modes created by the app — one tuned for activity and the other for relaxing. Personalized fits with custom modes is also an option.
Priced at $400 USD, the sneaker is now available in its ‘Motherboard’ colorway via the NIKE SNKRS app.