No Wódka is a concept store designed by Warsaw-based architecture studio Kontent that shows a fine selection of todays’ lively Polish art and design in Berlin. The main concept brings a new approach to product display that thinks outside the norm of standard wall mounted shelves. Designers wanted shop to be a paraphrase of a wardrobe in which you enter. The result is a large, self-supporting structure made of scaffold beams and as the shop name No Wódka suggests it breaks through the typical stereotypes with the interior design following this rule.
The front space consists of movable elements such as a counter, cabinets and shop window arrangement that can be connected, disconnected and shifted depending on the store needs. Steel scaffold beams create a large framework in the rear space, which utilizes the volume of the shops interior. Vertical tubes transfer the entire mass of the structure to the ground where they rest on square base plates to spread the load. The coupler components of the scaffolding system allow plywood boards to be positioned at different walkable platform heights that allow play in spatial volume. Micro spaces are created by inner platforms with expanded metal mesh applied to the roofing that allows users to interact with the product.
Interior walls as well as the main steel structure are painted white to highlight products, which offer a neutral background for future exhibitions. The scaffold installation provides rails for clothes, and supporting for shelves where ceramics or jewellery can be displayed. Spotlights and fluorescent lamps are attached to the horizontal tubes with light fabric separating the dressing room area. The aesthetic value of the industrial structure forms an intriguing space, within which people can enter off the street.
all images © ZAJACZKOWSKI PHOTOGRAPHY