On the occasion of Milan’s Men’s Fashion Week 2015, Dutch studio OMA’s research branch AMO has created an ‘infinite palace’ for luxury fashion house Prada. The existing room is disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments.
The progression through the connected rooms simulates endless repetitions and symmetries, while providing the illusion of an infinite palace. As the models move linearly across the enfilade the audience, divided into small groups, are pushed to close and intimate proximity with the collection.
Blue and black (false) marble cover the floors and walls transforming each space into a tridimensional excavation. In this disorientating landscape aluminum geometric inserts in the ground mark the sequence of spaces.
all images courtesy of AMO / PRADA