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Pan y Pasteles Madrid by ideo arquitectura

Miguel de Guzmán

Architect and designer Virginia del Barco, founder of Spanish practice ideo arquitectura, suspended 12.000 wooden sticks within this bakery in Madrid. The client believes that every bakery should be unique and different to the other ones and the only specific design request is the use of their corporate color, the magenta.


The building is located in the historic centre of the town of Alcala de Henares. The bakery is on a ground floor of an interesting historic building. “As soon as we demolished the internal walls and cleaned up the façade, we realised that we didn’t have to invent that much,” explains Virginia. “With their History, the existing brick walls spoke by themselves giving the space a huge personality.”


In order to achieve a contemporary design, the design team had to find an element with a strong character that would compete with the consistency of the 150-year-old-framed walls without eclipsing them. Therefore they created an artistic installation: more than 12.000 wooden magenta sticks that are hanging from the ceiling. 


In addition, tha architect and designer, Virginia del Barco, has designed the lighting, a part of the furniture, like the chairs, the stools, the shelves, the bartop, the whiteboards, and the light boxes in the façades. On the pictures, you can appreciate the different details of the claddings, as well as the high quality microcement pavements which gives the space a refined elegance.

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all images © Miguel de Guzmán | courtesy of ideo arquitectura