Italian fashion house Prada has teamed up with Galeries Lafayette Paris Haussmann to create ‘Hyper Leaves’, a project that comprises two pop up retail displays. On view from now until February 10, 2020, the historic Parisian department store presents the two installations – dedicated to women’s and men’s SS20 collections – along with fifteen original windows through a special set-up inspired by wild nature.
Combining reality and imagination, the windows’ concept includes several backlit wallpapers as background showing different nature landscapes – woods and macro leaves such as Alocasia, Monstera, Fig or Fern – enriched by big neon Prada triangle logos in green or yellow. Hyper leaves used as product displays and floors in contrasting colors – green, yellow, orange and pink – complete the ambience.
The women’s pop up – carrying the same idea – presents a kind of forest pavilion constructed with green painted metal mesh and neon lights on a green carpet floor. The total retail area is approximately 77 square meters.
The men’s space, instead, is defined by a giant baobab tree made with painted metal mesh and neon lights, and enriched by three Prada triangle logo. Big leaves displays and tables, a nature-inspired backlit wall with display, hanging clothes platforms and green flooring complete the hyper realistic setting. The total retail area is approximately 44 square meters.
The Prada Spring/Summer 2020 collection offer ready-to-wear for women including suede pieces, tie-dye knitwear, nylon cabans, embroidered skirts and nappa antique ensembles; bags such as buckets, palm, corn and raphia woven baskets and wood and rope net models.
The men’s offer includes cotton gabardine items, printed popeline shirts as well as nappa antique pieces and nylon color ones. The most relevant Spring/Summer 2020 collection shoes are also on sale. Unveiled during the Prada Fall/Winter 2020 Menswear Fashion Show, two exclusive limited-edition styles of sneakers and boots are available at the Prada Hyper Leaves as a preview.
