REFUSE! is an indoor cycling studio in Guadalajara, Mexico, designed by local practice Estudio Fernanda Orozco. The inspiration for this project comes from the Tour de France, the largest cycling race in the world, an athletic event with tradition, multiculturalism and full of colors through the uniforms and elements of cycling. “For the proposal of interior design, we sought to transmit an experience of transitions through spaces and their colors, where the user is invited to live an energetic and motivational challenge,” explains the studio.
Like the Tour de France, the venue is divided into stages. For the reception area, the most tenuous colors of the brand were chosen, with the purpose of inviting the user to enter with confidence and be part of a great challenge. The next area is the preparation, where the colors are intensified and the selection of materials converts the space into a more urban environment through patterns, textures and expressive posters that generate movement. It is a transition space to enter the “Challenge inside” area, a dark room, where the navy blue color predominates on walls and floors. When the lights go out, the challenge starts with a play of lights that will invite you to give it all!
