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Step-By-Step Guide To Launch Your First TikTok Ad In 2022

Woman holding smartphone makes video for ad campaign on TikTok

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Do you still think TikTok is only for kids? If so, you are wrong because TikTok, as a platform, started its venture into advertising for brands and businesses. Of course, TikTok exceeded one billion users in September 2021, where the TikTok ads can now reach audiences above 18 years. Also, the platform has got 825 million followers across the world. If you consider TikTok the right platform to kickstart your business, start to post viral TikTok videos. Again, you can even begin to look for the best place to buy tiktok fans that helps in generating your video visibility. 

Now, let us see a complete overview of TikTok and how to launch your first ad on TikTok in 2022!

Different Types Of TikTok Ads

There are different types of TikTok ads which you can run on your platform’s profile to generate massive traffic and brand awareness. Thus, check out these TikTok ad specifications to begin your business process. 

1. In-feed Ads

These are the self-service ads you can create using the TikTok Ad manager. 

2. Video Ads

On TikTok, the video ads are present within TikTok itself. These video ads run for five to 60-seconds in the users For You page feed. Every TikTok ad consists of a video, where you can make an ad display image, brand or app name, or the ad text. 

3. Spark Ads

On TikTok, the spark ads let your brand boost the organic content from your account or different TikTok users. Recent research says that Spark ads have a 24% higher completion rate and 142% higher engagement rate than the standard in-feed ads. 

Step-By-Step Guide To Launch Your First TikTok Ad In 2022

Want to establish your TikTok ad campaigns? In that case, jump over to the TikTok Ads Manager. Meanwhile, if you haven’t built a TikTok Ads Manager profile, you should make your account first. 

Pro Tip: If you want to promote your TikTok content, you need not use a TikTok Ads Manager account. In contrast, you can use the option TikTok promote. 

Step 1: Select Your Objective

Suppose you plan to start with your TikTok ads, log in with the TikTok Ads Manager, and hit the Campaign button. Now, take a look at the TikTok’s seven advertising objectives which are classified into three categories, they are:


Reach: Display your TikTok ads to the maximum number of people 


Traffic: You can start to drive traffic to the specific URL.

App Installation: Drive traffic to download your TikTok apps. 

Lead Generation: Now, use a pre-populated Instant Form to generate leads. 


Conversions: Try to drive specific actions for your business site on TikTok, like purchase or subscription. 

Catalog Sales: On TikTok, the dynamic ads work depending on your product catalog. 

Step 2: Name Ad Group & Select Placements

Every TikTok ad campaign includes one to 999 ad groups, where these ad groups’ names can have 512 characters. You can even choose different ad placements for every ad group. For example, these are the following ad placements that are available in every location: 

TikTok Placement: In-feed TikTok ads in the For You feed.

News Feed App Placement: TikTok ads are placed within TikTok’s other apps like TopBuzz, NewsRepublic, and Babe. 

Automatic Placement: It lets TikTok automatically improve the ad’s delivery. 

 Woman holding smartphone makes video for ad campaign on TikTok

Step 3: How To Target Your TikTok Audience?

Like every other social media ad, TikTok lets you show your ads to reach your target market. Besides, you can use appropriate or custom followers or target your ads depending on the following factors: gender, location, age, language, interests, behaviors, and device information. 

Step 4: Establish Your Bidding Strategy & Optimization

First, select your optimization goals like conversion, clicks, or reach. So, make sure your campaign’s objectives may automatically determine this goal. Next, choose your bidding strategy. These are the following bidding strategies to try for your TikTik ad campaigns.

Bid Cap: Increases your amount per click (CPC), cost per view (CPV), or per 1000 impressions (CPM).

Cost Cap: An average cost for optimized impressions (CPM). The cost will elevate above and below the bid rate, yet you should process the average to set your bid value. 

Lowest Cost: The TikTok ad system uses the ad group budget to generate the highest number of outcomes possible at the lowest cost per result. 

Step 5: Create Your TikTok Ads

Every ad group can have up to 20 ads, and every ad name can have 512 characters, and it is for internal purposes only. So first, select your TikTok ad format image, video, and Spark ad. Then, if you follow the TikTok ads, you can use videos or Spark ads. 

So, try to add your photos or videos or even create a TikTok video within Ads Manager using the video template or video creation tools. Remember that TikTok features using the TikTok video editor can reduce cost per action by 46%. 

Sometimes, you can even choose the default thumbnails, then enter your text and links. Then finally, review the overall preview of your ad on the right of the TikTok ad screen, add any appropriate tracking links, and hit submit. 

Best Practices To Follow On TikTok Ads

  • Mix and match your innovative content creation formats.
  • Try to reach the point.
  • Make use of sounds and captions.
  • Stay positive and original. 

Key Takeaways

In conclusion, did you understand everything about the step-by-step guidelines to launch your first TikTok ads? If so, I hope you will become the pioneer in TikTok marketing, where you can generate the best results. Above all, if you want to create higher TikTok engagement rates, then start to use Tikviral, where you get an organic ranking.