Tagged advertising

Digital signages have emerged as one of the most effective brand marketing tools in recent times. But simply placing them without a proper strategy and a well-thought-out plan will not yield you the desired res...

Outdoor advertising has been in existence in the US since the 17th century, and its modern form came from the influence of theatres and circuses. It was first introduced in the 1920s with tobacco advertising. T...

The Burger King brand has pulled a surprising, global, integrated advertising campaign showing its iconic Whopper sandwich covered in mold. Yes, you read it right. A Whopper sandwich covered in mold. Instead...

Spanish advertising agency Publics has recreated the houses of the TV series through thousands of IKEA’s products as part of the Real Life Series campaign. Giant Swedish brand enlisted Publicis Spain to creat...