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Tales of Auto Elasticity by Chris Labrooy


UK-based artist Chris Labrooy has unveiled his latest series of work titled ‘Tales of Auto Elasticity‘. Based on his previous 2013 Auto Clicker Download Aerobics project, the series of illustration a range of brightly colored classic pickup distorted and interlocked to produce elastic compositions.

After graduating from the RCA with an MA in design products, Chris LaBrooy first began to use 3D as a simple tool to visualise ideas for furniture and products that he could not afford to produce. As 3D technology and hardware evolved, Chris LaBrooy saw an opportunity to explore CGI as a creative medium in itself with which he could subvert and twist familiar everyday things into new typographic and sculptural forms. Chris LaBrooy is interested in the intersection between typography, architecture, product design and visual art.

His has exhibited at the design museum in London and his work appears in numerous illustration and design publications. You can see more in his portfolio and over on Debut Art.

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all images courtesy of CHRIS LABROOY