Faced with saturated cities – pollution, traffic jams, noise – and the arrival of new regulations limiting internal combustion engines, the founding idea of Fuell is to offer a complete and unique selection of innovative, electric and attractive 2-wheelers to cover all the needs for urban “macro-mobility” – city journeys that require a personal vehicle to cover distances greater than 3 miles – and therefore replace cars and public transportation. Fuell wants to put freedom and emotion back into urban travel by offering riders something different, innovative, upgradeable and attractive. 

 FUELL Brings Back The Pleasure Of City Riding

Fuell offers e-vehicles designed around the pleasure of urban riding, offering riders a whole new experience of the city. Fuell also offers digital services around mobility for an enriched experience. It all started with the unexpected encounter and the Franco-American convergence between Erik Buell, founder of Buell Motorcycles and legendary engineer, Frédéric Vasseur, current team principal of the Alfa Romeo Formula 1 team, also founder of Spark Racing Technology (which builds the Formula E racers), and Francois-Xavier Terny, a transatlantic entrepreneur fond of industrial endeavors and new business models. 

The unifying idea is to create an urban mobility solution for the city, which is currently the best application of electric powertrains (low speeds, rapid acceleration, zero-emission zero noise, shorter distances traveled, denser charging infrastructures). The founders combined their experience and competencies to invent a genuinely new experience entirely focused on the urban rider’s needs, thanks to the freedom of design, engineering and distribution that is unique to electric vehicles. 

 FUELL Brings Back The Pleasure Of City Riding

Fuell’s “urban mobility” positioning led to the creation of several machines to cover all the needs and styles of those who choose two-wheeled electric mobility. Fuell’s offer is centered around two products, the Flow and the FluidThe first is an electric motorcycle available in 11kW (125cc equivalent) or 35kW (motorcycle license) versions, combining practical aspects for the urban journey (integrated 50 liter/13 gallon internal storage), technological innovations (proprietary wheel-motor1, connected dashboard) and unparalleled driving pleasure thanks to its acceleration and low center of gravity.

 FUELL Brings Back The Pleasure Of City Riding

The second is a robust and elegant electric bike, with exceptional range (up to 125 miles thanks to its 2 removable batteries with a total of 1,000Wh) and generous torque (100Nm), virtually maintenance-free with its carbon belt and internal hub gears. Fluid is offered as a Pedelec (max 20mph) or S-Pedelec (max 28mph, requiring helmet and insurance in most States).

Every step from design to manufacturing had accessibility in mind: competitive prices (starting from $3,295 for Fluid and $10,995 for Flow), financing options that favor usage over ownership (credit, leasing, battery leasing), and a clear emphasis on easy handling and riding. These e-vehicles are upgradeable (battery, wheel-motor, charger,…) and are among the best performing on the market. They have a great autonomy (125 city miles for Flow), and recharge easily (at home for Fluid, in less than 30 minutes on a public charger for Flow). They also offer connectivity and security options and are infinitely customizable.