Pastel colors and wicker furniture clash playfully with the leopard-print fabrics in the new hotel created by American designer Ken Full for musician Pharrel Williams in Miami.
The Goodtime Hotel — the first collaborative lifestyle hotel brand from David Grutman of Groot Hospitality and Pharrell Williams — has officially opened its doors on Miami Beach’s Washington Avenue and 6th Street. The 266-room property promises an escapist, transportive atmosphere through its reimagined Art Deco aesthetic, which unwinds over nearly 100,000 square feet of public space.
Together, Grutman and Williams worked alongside the real estate developers Michael Fascitelli and Eric Birnbaum of Imperial Companies who assembled, and ultimately developed, the full square block between 6th and 7th Streets on Washington Ave. The Goodtime Hotel’s architect Morris Adjmi, designer Ken Fulk and landscape architect Raymond Jungles breathed life into its spaces and rooms. Ultimately, this team has created a unique marquee concept in Miami Beach’s hospitality scene: The Goodtime Hotel promotes an active, balanced lifestyle of equal parts happy pursuits and relaxed escapism, all within an everything-at-your-fingertips tropical oasis. The result? The Goodtime is a place for both hedonistic revelry and laidback R&R.
“My first hotel needed to break the mold,” says David Grutman. “I wanted to provide the 360-degree Groot Hospitality experience that our other venues are known for, but I also wanted to add more. This is about providing a getaway within a town that’s already known as a vacation spot. When you arrive at the hotel, and walk through our doors, it becomes a full on experience. When you’re at the Goodtime, we want you to feel like your worries and anxieties have been left outside. I am proud to have worked closely with Pharrell, Michael, Eric and Ken Fulk on bringing this hotel to life.”
“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”
The Goodtime Hotel stands in a central, historic section of South Beach. Its corrugated facade, airy atrium entryway, hand-painted hothouse murals and Deco plasterwork recall the opulence and nostalgia of a time gone by, but this building has been entirely designed for modern travelers’ tastes.
Its 266 guest rooms range from majority individual Queen bed accommodations to a handful of Suites. Many rooms hold direct views east to the Atlantic Ocean or west to Biscayne Bay, which guarantee Instagram-worthy sunrises and sunsets on a regular basis. Moreover, each of The Goodtime Hotel’s guest rooms features custom bedding, bespoke drapes (including a blackout option, in the event you need a few more hours to recharge), leopard-print benches, Ortigia bath amenities, and a signature pink rotary dial phone. In the guest corridors, a carpet woven with mock wet footprints amplifies the playful charm of Miami Beach.
The Goodtime will also be home to vibrant F&B options, retail and more, all of which have been curated to create experiences synonymous with the property’s namesake. Grutman’s Strawberry Moon, a restaurant and 30,000 square foot pool club, will serve up classic and casual Mediterranean fare and a full array of specialty cocktails for lunch and dinner, inside or poolside. Strawberry Moon amplifies modern Miami’s crossroads of culture and energy, with Fulk’s design concept channeling mid-century Caribbean and Central American resort towns (such as Havana and Acapulco in their throwback days). Think: broad stripe pastel tiling, vintage scalloped bar seating, pinstriped awnings, and more.
The Goodtime Hotel holds additional key aspects, such as its 45,000 square feet of ground floor retail, its gym, featuring MyBeast and Peloton equipment, and its Library, a glossy peach-hued and natural oak-clad room meant for anything from coffee to cocktails to casual business meet-and-greets. The Library is a sociable meeting ground within the hotel, where guests may seamlessly transition from work mode to weekend mode, if and when they so choose.