YouTube is somewhat of an enigma. It’s the one-stop shopping place for videos of every description. You can go there for topics as diverse as skateboard tricks, cooking lessons, or watching individuals play video games.
What some people fail to acknowledge, though, is that YouTube is still a social media platform. In that respect, it has more than a few similarities with:
- And many others
You can see the similarity when you realize that the idea behind YouTube channels is to get as many individuals as possible to watch your videos and to subscribe. To increase the views for your videos, you need more subscribers. You can buy youtube subscribers cheapest service and kickstart your YouTube journey.
YouTube Views Mean Financial Gain
Let’s say that you’ve set up a YouTube channel for your business. It’s certainly possible that you have set one up with no aspiration of financial gain, but most people don’t do that.
What you want is for more people to check out your videos and subscribe. When they do, you’ll command more money if other companies or business entities want to advertise on your channel.
That’s where the money starts flowing in. You can make those ad dollars, but at the same time, you’re spreading brand awareness. You’re establishing your company or business entity as being noteworthy within your niche.
The Number of YouTube Watchers that Equals Money
The reality is that there’s no particular amount of views on this platform that instantly means profitability. If you want 500 YouTube views, then there’s more than one site that you can go to that will help you out in that area.
Whatever threshold you’re trying to reach, though, more eyes on your product means more money and more clout. The highest-ranking entities on the platform can command serious ad dollars, and their brands are known commodities in many different circles.
With that in mind, let’s look at some hacks to get your offering some more attention.
What to Avoid
Let’s briefly go over what you should avoid before we get into some of the better ways to increase viewership. There is such a thing as black hat techniques for getting your numbers to rise. You, or someone you hire, try to inflate the numbers to fool the YouTube algorithm.
The notion is that if more people see rising viewership numbers, they’ll think that your channel is more successful and want to get in on the trend. This is the same idea behind buying followers on Twitter, Instagram, etc.
You should avoid doing this. The YouTube bots have become savvier, and also, the algorithm won’t necessarily promote your offerings more because of higher numbers. They are more focused now on viewer behavior.
Transcripts or captions of the videos that you make are worth your while to install. It is debatable whether they will drive you up the rankings or not.
However, one undeniable thing is that special needs individuals watch YouTube videos. To appeal to them, there should be a text equivalent to what is being said on screen. This makes your videos more inclusive.
Also, you’ll appeal more to an foreign audience this way. Having an international flair for what you put on this platform never hurts. Going viral is a lot easier if you can appeal to other audiences besides just Americans.
The Thumbnail Image
Optimization is always key with various elements of social media platforms, and that applies to the thumbnail image of your videos. Your offering might:
- Appear on social media
- Pop up in the suggested videos section
- Be in the organic page results
In any of those scenarios, a high-quality image is your best friend. Think of it as you would a hero image. Facial close-ups are the way to go, and you should also include engaging and readable fonts.
If your image is of low quality, and the font is unreadable, you have wasted a significant opportunity to get someone to watch rather than passing you over for another content provider.
The use of tags is another critical area that can result in higher viewership. This is a way to explain to that all-important algorithm your video content. It’s a way to let the algorithm know what viewers will be watching when they hit the play button.
This, along with the video title and description, is where you use your SEO skills. It might help to do some keyword research before you decide what tags to use.
The tag reflects what the essence of the video is. If you’re having trouble coming up with some logical keywords and phrases on your own, there are planners and other tools that will benefit you at this stage.
The description is another aspect of the video that you can’t afford to neglect. Attempt to stick yourself in the mindset of someone who is searching on the platform. They will be inputting specific keyword combinations if they’re looking for content like yours.
If users can see from your description exactly what they may expect in your video, that will lead to a higher click-through rate.
The key is to be generic, in a sense, but also to stand out. It’s challenging. Your desire is to rank for some of those short-tail keywords but also include some atypical words having to do with your niche.
Do some research into SEO meta descriptions if you’re finding this part challenging. A crash course in optimization techniques puts you in a much better place when you’re ready to write descriptions of your offerings.
The Perfect, Keyword-Rich Title
Perhaps no hack is more vital, though, than paying attention to your video title. This is an area where you absolutely must do some keyword research if you hope to drive up your numbers organically.
Your title should be descriptive and captivating. It needs to inform potential viewers what the video is about, while also giving the algorithm the keywords it needs for classification purposes.
There are a multitude of keyword planners and tools on the market. If you find them to be confusing, you can even hire an individual or agency to do this part for you. Just remember that you will have to put up the money for that, and it can get expensive quickly.
Now, you have some idea of what it takes to make yourself and your business superstars on this highly competitive platform. If you pay attention to small details and have amazing content to offer users, then there’s no reason you can’t make money and gain notoriety, even in a highly competitive niche.