Interested in offering high-quality bicycles to their customers, Vèlo7 team decided to create a unique place for bike enthusiasts, designed by Polish design studio mode:lina. The cyclists needed a multifunctional space that could easily accommodate the functions of a bike shop, service and repair and a place for bike testing.
The design team took inspiration directly from bicycles. The triangular forms and slant surfaces used throughout the interior refer to the shape of the bicycle frame. Its geometry was also translated into custom designed bike racks, which added space for bike presentation. The brand communication and logo was carried out by Minima Advertising People, and it was reflected in the black-and-white interiors.
The ground plan of the entire store provides for the ultimate, albeit slightly concealed, cycling-related element. The respective zones are divided in a way that resembles a bicycle wheel with the display zone located in the center (the hub) and converging lines representing the spokes. The interior has a dynamic form which is to reflect the rhythm of bicycle races.
all images © Patryk Lewiński