German practice Batek Architekten has recently designed the interior of a new Berlin beauty store for the online retailer Zalando. The shop is located close to the city’s busy Hackescher Markt square and is Zalando‘s first bricks-and-mortar store – the brand previously only sold high-street fashion, shoes and accessories online.
The space is entirely customizable, offering dynamic arrangements for product presentations, pop-up events, beauty services, and video shoots. Freely placeable stainless steel cubes are perfect for ad-hoc zoning, curated product showcasing and presentations. A long shelf, crafted by Smile Plastics from recycled plastic cups, draws the eye and serves as the showcase highlight. Central to the front retail area is an imposing solid concrete wash basin for customer use.
Three floor-to-ceiling shelves made from stainless steel divide the shop floor. These units, either dividing the area in two with a secluded back area or opening up the space completely. They are backed with full-length mirrors that visually enlarge the room.
Drawing the eye to the back of the space is the four-meter long stainless steel beauty service table, with retractable mirrors. Privacy comes from a movable curtain made from light fabric.
The low-key color concept of cream, light beige, and grey to nude and natural shades, in harmony with the cement bonded industrial flooring and special, daylight reproducing high color index lighting, together create a gallery environment ideal for presenting exquisite beauty products. Suspended accent lights from PSLab sprinkle warm atmosphere throughout.
