Nestled on Claudio Coello Street in Madrid, the new ALOHAS flagship store designed by CLAP Studio is a striking blend of raw natural inspiration and contemporary design. Following the success of their Barcelona location, this 50-square-meter space transforms the brand’s volcanic imaginary into a sculptural, immersive environment that captivates visitors from the moment they step inside.
At the heart of the store lies a metallic pyramid-shaped structure, positioned opposite a floor-to-ceiling mirror. This clever arrangement creates an optical illusion, visually expanding the compact space while evoking a sense of monumentality. The mirror acts as a poetic extension, inviting shoppers to lose themselves in an imagined volcanic topography. The interplay of reflections and textures turns the store into more than just a retail space—it becomes an artistic installation.
The walls, coated in rough, textured finishes, mimic the ruggedness of solidified lava, adding a tactile contrast that heightens the sensation of a primitive natural environment. This material choice not only reinforces the volcanic theme but also aligns with ALOHAS’ bold and conscious aesthetic. The result is a space that feels both raw and refined, a testament to CLAP Studio’s ability to merge storytelling with design.
Founded in 2017 by Jordi Iranzo and Àngela Montagud, CLAP Studio has quickly made a name for itself with its philosophy of simplicity, elegance, and playfulness. Their work for ALOHAS Madrid is no exception, showcasing their talent for creating unforgettable experiences that connect brands with their audiences. The studio’s portfolio spans global projects, from Hong Kong to São Paulo, and their accolades—including the Spain Design National Award and German Design Award—speak to their innovative approach.
Photography by David Zarzoso captures the store’s dramatic interplay of light, shadow, and texture, further emphasizing its sculptural quality. More than just a place to shop, the ALOHAS Madrid store is a fragment of volcanic terrain embedded within the urban landscape, offering visitors a momentary escape into a world of energy and transformation.
For those seeking cutting-edge retail design, this project is a masterclass in how spatial storytellingcan elevate a brand’s identity. With its bold materials, clever illusions, and immersive atmosphere, the ALOHAS Madrid store is a testament to the power of interior design as art.