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Anticipatory Design: How to Create Magical User Experiences

Group of people use smartphones


The anticipatory design does what it sounds like. It anticipates what the user wants before they do anything, so the user experience is simplified and made better. Creating magical expertise becomes more accessible when users can quickly complete their objectives and anticipate their needs.

If you haven’t heard of anticipatory design before, we can help you with that. This article will teach you about the type of design, how it can help you create magical experiences for your users, and what you need to know about this design before you start using it in your products.

What Is Anticipatory Design?

Anticipatory design is about making the user experience better by fulfilling the user’s needs before doing anything. If you can give the user what they want and reduce the amount of input needed from them, you have successfully created an anticipatory design. You want to make your user’s life easier and have them do less and get more from your product.

This is not the same as personalization. While this makes the user experience better, it doesn’t anticipate the user’s needs. The anticipatory design would remove all information that isn’t needed, or the user isn’t interested in and only display information that will help give the user what they need.

Why Is Anticipatory Design Important?

You want to give your user’s the best experience that you can. Your product needs to be different and make people want to use it, and anticipatory design will help you. Reduce the amount of input required from the user and give them what they want faster; this will make your product different and have people wanting to use it.

For this type of design to work and be successful, you need to understand your target audience. You should know what they want, what they don’t like, and how their lives can be made more accessible. If you don’t know their pain points, change that by finding out. If you need help with that, get a user experience design agency like Clay in San Francisco and learn more about what you can do.

Anticipatory design is the future. As personalization becomes better, the anticipation of the user’s needs will also become better. This will make products more accessible and more efficient, and people will achieve their objectives faster. Technology is rapidly evolving, and with it comes a change in the design of products.

An example of anticipatory design is Google Now. If you have set a meeting at a specific location, Google Now will suggest the time it will take to get there and other recommendations that will improve your experience. It will anticipate what you might search for and tell you that information before you decide to explore it. If you don’t know how to add this type of design to your product, hire San Francisco design studios to help you decide.

 Asian man uses smartphone

Creating Anticipatory Design For A Magical User Experience

There are various questions that you can answer to help you create an anticipatory design for your product. Let’s look into these questions and how they can help you create designs that give your users what they want. 

  • Does all of this information need to be shown to the user? What can be removed to make the experience more efficient and the product less cluttered?
  • Can the product be made simpler for your target users? How?
  • Does the user need to fill in all of this information, or can it be taken from forms they have already filled in? How can you save the user time and help them avoid repetitive processes?
  • How can the user’s chances of a mistake being made be reduced? Ask for less information and input? Use saved data from the user’s device? Provide the user with options they can choose from instead of manually typing?
  • What features are used by users frequently? Make them easier to access.

These are some of the questions designers ask themselves when creating a design. This helps them develop effective designs and give users what they need. More designers are doing this, making anticipatory design a necessity. Not using this design for your product will cause it to lose out to the competition. 

AI and machine learning are advancing, and taking advantage of this will help you give users the best experience they can get from your product. You need to understand the importance of this design and follow its trend. 

You can use personalization data to help anticipate what your users want. Combining this data with the research that you have done will help you create a successful design that allows users to do what they want quickly. 


Users want better experiences, and they want to input less and get back more. Designers need to understand this and design based on the user’s needs. This is how successful products are created. Users are less interested in products that have vanity features; they want efficiency and focus. It would help if you gave them that, don’t try to distract them with features that they will not use.

Learn more about your target users and create a design that anticipates what they want and give it to them before they can tell you. When you do this, users feel that you understand them, which helps create brand loyalty and will establish your brand as one that cares about its users.