For this year’s Milan Design Week, Danish architecture firm Bjarke Ingels Group has teamed up once again with Italian light brand Artemide to present La Linea, a flexible tube of light, capable to freely twist and turn in space according to undefined geometries. La Line has been created for both indoor and outdoor spaces. Its fixing elements have been concealed inside its section, enabling it for countless applications in a wide variety of locations. It features Artemide’s incomparable light quality, IP protection grade, flexibility and modularity.
Each individual element is 5 meters long but can be extended endlessly and seamlessly thanks to its concealed joints without visible shadows or signs. La Linea generates an even and comfortable high-efficiency diffused light through its patented optical unit. Its utmost formal simplicity reveals complex optical research, combined with savoir-faire with respect to materials and manufacturing in designing a high-performance lighting solution.
Its patented section brings together several types of intelligence connected with optical, as well as material, mechanical, manufacturing principles and sustainable values, which take care of each individual aspect of the product’s life stages. It can be folded to minimize the packaging bulk, ensures very high efficiency and easy maintenance, and is bound to last a very long time for its multi-purpose and flexible character.
With its minimal footprint in space, it can disappear by adhering to the architecture or become highly expressive by folding three-dimensionally in space and designing soft or linear graphic elements that set the pace of the surrounding environment.
La Linea is a basic principle that generates an open system and a comprehensive relation with space and with man. It encourages direct interaction, and its emission can be controlled by means of the Artemide app, the innovative and user-friendly light management system developed by Artemide for all its LED products.