At this year’s Milan Design Week, Atelier Biagetti continue its analysis of contemporary society’s greatest obsessions with another immersive, experiential design project, the third of the so called Biagetti saga, curated by Maria Cristina Didero.
If in 2015 Body Building examined power and beauty through the seemingly skin-deep subject of the human body and NO SEX (2016) addressed human psychology through the first basic element – sex, then the title of the 2017 project is a logical progression: GOD.
Although insignificant on their own, together these three letters make up one of the most powerful words ever written, a word heavily laden with meaning and preconceptions. But the GOD interpreted by Laura Baldassari and Alberto Biagetti – together Atelier Biagetti – does not aim to fuel a theological debate, it rather investigates something that in today’s society is (or seems to be) all-consuming and all-powerful; something that is at the root of all our rules and aspirations and thus governs the way we live our lives — that something is money and with it the ever more abstract idea of value whether moral, actual or virtual.
Biagetti and Baldassari explore this subject by using their distinct visual language to create an installation, an all-encompassing microcosmos, a veritable temple to this 21st Century obsession. The environment they have created is a place where the rites and rituals associated with money and the value attributed to it are carried out on every level. On entering this installation the visitor will be engulfed by the apparent omnipotence of money and will not watch but will experience the sensations and emotions that it evokes: awe, yearning, hope, euphoria.
The God exhibition is open until 9 April at Piazza Arcole 4 as part of this year’s Milan Design Week; atelierbiagetti.com
all images and video courtesy of Atelier Biagetti