Selfridges has teamed up with artist Daniel Arsham for a unique takeover of the department store’s Corner shop. The House of Daniel Arsham launches on October 21 as part of the Selfridges’ seasonal three-month Future Fantasy creative campaign. Arsham’s artistic approach is founded on the concept of fictional archaeology, and his vision of what familiar icons of today might look like if rediscovered in a distant future.
Arsham and Selfridges have invited friends and collaborators to partner on a series of special limited-edition pieces and capsules in Arsham Studio signature colors. One of our favorites is the limited edition Beoplay A9 speaker with the image of a blue moon derived from an original painting by Arsham. The moon image is representative of Arsham’s fascination with space and the future and is seamlessly integrated into the design of Beoplay A9 accompanied by white stained oak legs and a silver tone anodized aluminum ring.
Beoplay A9 is widely recognized as one of the most distinctive and successful integrations of sound and beauty to date. It was designed as a wireless home speaker that can blend in beautifully or stand out convincingly. To control the speaker, gently slide your hand across its surface to adjust the volume and simply tap to skip, play and pause.
Other brand collaborations include a seven-piece ready-to-wear collection with A-Cold-Wall*; a Rimowa x Daniel Arsham Eroded Attache and even an Arsham-adapted tin of Heinz Cream of Tomato Soup. Each object ties into The House concept situated on the ground floor, where visitors can explore Arsham’s pieces placed in the familar settings of a front yard, kitchen, living and office space.