Video marketing is a fast-growing sector of social media marketing, and what better place to create and market videos than on TikTok! TikTok is a social media platform that is primarily used to create and share videos.
The platform has led to various trends and many users have gone viral due to that. As people go viral, they have also been able to create their own brand around their TikTok presence. If used right, this platform can become your main income source as well!
A crucial factor that some people tend to overlook while using social media is that of timing. You must know the right times to post videos. This is because videos and posts on social media get the most engagement when they are fresh.
After a certain point of time, your videos will stop appearing on your viewers’ feed and be replaced by newer videos. To be able to maximise your engagement, you must post your videos at the right time, i.e. when the most of your audience is active.
Additionally, there is another way to boost your views. You can buy TikTok views from websites such as Viralyft, GetViral.io, and SocialPackages.net to encourage more people to check out your content.
1. Target Audience Demographics
Depending on who your target audience is, you can decide when to post videos. Say you want to target young users from the United States. Then, good times to post videos would be during the evenings on weekdays and mornings on weekends according to the time zones.
This is because young people will not be using TikTok during the day time on weekdays as they have school and are generally busy. Schedules for your audience change with the demographic.
Narrow down on a particular age group and geographical location of your audience and cater to them. This will also help you to attract more viewers from the same demographic.
2. Use TikTok Analytics on a Pro Account
Say you already have an audience that regularly engages with the content you create and post. Studying the demographics of an audience that you already have will give you an idea of who connects with your videos the most.
In order to do this, you first need to switch to a Pro account on TikTok. Then, you will be able to access TikTok Analytics and view data on your audience and about how well your content is doing.
The first thing you need to look for is the geographical area of your audience. TikTok provides you with a bar graph showing the countries where a majority of your audience is located.
Furthermore, you can check out the times that your audience engages with your content the most. With this data, you can avoid posting at random times and stick to posting just before the time of maximum engagement. This data varies from day to day in a week.
An important thing to keep in mind is that all the data related to time on TikTok Analytics are in Universal Coordinated Time (UTC). As a result, you will have to convert this data to the time in your time zone to know when to post videos.
Once you are able to find a pattern of days and times that your videos work the best, you can create a schedule around it and gain the most engagement possible.
3. Time Zones
Time zones are crucial when scheduling your posts. Depending on whether you want to target a specific audience or cater to the audience that engages with your content the most, you will have to calculate the time in your zone.
This helps avoid confusion. Say most of your audience is based in the UK and you live in the US. You want to post during the evening time in the UK. Since the UK is 5 hours ahead of the US (in EST), you need to post videos in the morning or afternoon.
But, if you note down the time to be simply evening, you may post in the evening in your time zone. Hence, to avoid such confusions, it is best to convert times to your time zone.
4. Common High Engagement Times
There is data available that shows common times of high engagement globally. Here are the times that most of the world population on TikTok are active (the times are in EST):
- Between 5 am to 11 am on all days
- 1 pm to 3 pm on Friday
- 4 pm on Sunday
- 7 pm to 8 pm on Thursday and Saturday
- 10 pm to 11 pm on Monday and Wednesday
Of these times, you can get the highest engagement on Tuesday mornings, Thursday at noon, and early morning on Friday.
Using all this information, you can make the most of buying TikTok followers. This platform can help you create a brand, promote businesses, and is also very engaging as an entertainment source. You can gain popularity very quickly and once you do, there is no stopping it.
So create your TikTok account today and unleash your creativity. This is just a step on the way to achieving success.