urdesignmag logo
Search
  • Latest
  • Architecture
    Random
    • First Look Inside Zaha Hadid's 520 West 28th, New York

      First Look Inside Zaha Hadid's 520 West 28th, New York

    Recent
    • Qianhai Prisma Towers, Shenzhen, China / BIG Architects

      Big Designs a Pair of Prismatic Towers for Shenzhen

    • Soho Borgo Vittoria Apartment, Turin, Italy / PlaC

      PlaC Renovates a Small Apartment in Turin for a Young Graphic and Web Designer

    • Changchun Airport Terminal 3, Changchun, China / MAD Architects

      Mad to Build a Feather-Like Terminal for China’s Changchun Airport

    • Circular building surrounds Burji Kalifa tower in Dubai

      How to Stand Out in the Market Using Architectural 3D Rendering – Problems It Solves and Ways to Get Better

    • Urasando Public Toilet, Tokyo, JP / Marc Newson

      Marc Newson Designs Public Toilet Topped With a Copper Roof in Tokyo

    • AB House, Broek op Langedijk, NL / Space Encounters

      Space Encounters Pierces Corrugated Metal Roof of 1980S House in the Netherlands

  • Design
    Random
    • Liminal Installation, London, UK / Wolfgang Buttress

      Wolfgang Buttress' Liminal Installation Alters The Perception Of The Nearby Thames

    Recent
    • Living area lit by large windows

      5 Ways To Increase Natural Lighting In Your Home

    • Ilya Sizov portrait

      Art Director Ilya Sizov on Working for Big Brands and Startups

    • Modern kitchen with paper hanging lamp

      Staging Your Home: For a Quick Sale and a Top Price

    • Wooden kitchen with stone countertop

      6 Tips for Better Kitchen Design

    • Designers choose materials for home renovation

      7 Tips for Planning a Successful House Remodel

    • Living area with armchair, coffee table and hall table.

      Top 6 Furniture Pieces That Scream Berlin Apartment Design

  • Art
    Random
    • Julien Salaud's Immersive UV-Illuminated Installation at Maison Ackerman

    Recent
    • Contemporary art gallery

      5 Essential Art Exhibits to See in 2023

    • National Archaeological Museum, Athens, Grece / David Chipperfield Architects

      David Chipperfield Reveals Design for the National Archaeological Museum in Athens

    • Museo Egizio 2024, Turin, Italy / OMA

      OMA To Transform World’s Oldest Museum for the Ancient Egyptian Culture in Turin

    • Recollection, Cape Town, South Africa / Al Luke

      Artist Transforms Cape Town Intersection into Colorful Artwork to Raise Awareness of Pedestrian Safety

    • Balloon Museum Opens in Milan with Pop Air

      An Exhibition Dedicated to Balloons and Inflatable Art Opens in Milan

    • National Museum of Qatar

      The Ultimate Guide to Architecture Photography

  • Technology
    Random
    • 4 Tips for Improving your Web Design Skills

      4 Tips for Improving your Web Design Skills

    Recent
    • Young couple surf the Internet using a laptop

      These Tech Trends Are Reshaping the Mortgage Industry

    • Surveillance cameras, set of different videcam, cctv cameras isolated on white background close up

      The Hidden Design of Security Cameras

    • Newly build houses with solar panels attached on the roof against a sunny sky

      Can Residential Solar Panels Help Fight Climate Change?

    • Woman rents electric scooter via an app from her smartphone

      Adopting Design Thinking Principles in Micromobility

    • Woman wearing VR headset

      VR and Visualization are Evolving the Architecture of Home Design

    • Exterior front view of the BMW i Vision Dee

      BMW Unveils Color-Changing Concept Car at CES 2023

  • Lifestyle
    Random
    • Hello Kitty T-shirts for men by Nendo for Sanrio

    Recent
    • Goldene Rose Hotel, Dinkelsbühl, DE / noa* - network of architecture

      Noa* Combines Multiple Historic Buildings in Germany for the Newly Built Goldene Rose Hotel

    • Syrena Irena, Warsaw, PL / Projekt Prague

      A Look Inside Warsaw’s Prettiest Pierogi Bistro Syrena Irena

    • Baovan Restaurant, Valencia,Spain / Clap Studio

      Clap Studio Recreates a Sunset on the Beach at Baovan Restaurant

    • chalet di montagna

      The Five Most Luxurious Chalets in Switzerland 

    • CHER’17 Showroom, Kyiv / Temproject

      Temproject Designs a Clothing Store in Kyiv Inspired by the Aesthetic of Meta-Universe and Virtual Reality

    • NANA Coffee Roasters Bangna, Bangkok / IDIN Architects

      Nestled in a Lush Green Atmosphere in Bangkok, This Coffee Shop Doubles as a Retreat From the Hubbub of the City

  • Tips
    Random
    • Glass Pool Fencing in Brisbane, Queensland Australia: Add Glass To Increase Curb Value

      Glass Pool Fencing in Brisbane, Queensland Australia: Add Glass To Increase Curb Value

    Recent
    • article placeholder

      HVAC Repair: Understanding the Signs and Benefits of HVAC Services

    • Man at a construction site

      Understanding Knockdown Rebuild Projects

    • Photovoltaic panels fixed on the facade of a house

      Improve The Quality Of Your House With Using Solar Panels

    • Back garden with stone paving and lawn

      How to Choose Between Artificial Turf and Natural Grass

    • Couple signs a contract

      How Do Cash Buyers Calculate Your Home Value? 

    • Workman install tile on roof of new house under construction

      4 Factors to Consider Before Starting Your Roofing Project

  • site logo
  • Latest
  • Architecture
  • Design
  • Technology
  • Art
  • Lifestyle
  • Tips
  • Submit
  • Advertise
  • Contacts

Designing A Memorable Logo That Performs Across Multiple Media

July 13, 2019
Design

A company’s revenue can increase by up to 23% if they are successful in presenting their brand consistently across a range of media. A brand is made up of many components. However, a striking and memorable logo is often the first element that is seen by potential clients and customers. A simple but bold design will attract attention, but to maximize its effect, the choice of form, color and typography should also reflect the ideology of the company and the products it promotes.

Do you need some help designing a logo for your business but are strapped for cash and don’t have any design skills? Then Namecheap Free Logo Maker might be what you’re looking for.

Simplicity Of Design

A formal pictogram, where a company’s business is represented by a drawing, is certainly clear and unambiguous. However, the logos of highly successful brands represent more than just a product, and are also a symbol of a company’s culture and outlook. Both types use uncomplicated designs, and this simplicity ensures the logo is easily recognisable, understandable and accessible. As well as being more memorable and iconic, a simple logo is practical when it comes to printing and vinyl cutting. Combined with high quality equipment, its simplicity will help to create highly professional end products such as t-shirts and other merchandise. If you are really interested in working with vinyl and you want to invest in the vinyl cutter take a look in the best Cameo 4 bundle deals.

 Designing A Memorable Logo That Performs Across Multiple Media

The Psychology Of Color

Almost 85% of buyers are influenced by color when they are making a purchase, and some claim it’s the only reason they choose to buy a particular product. Color has been shown to have a strong psychological effect on how people make purchasing decisions. Being aware of how different shades are perceived by consumers can help a company pick the colors for their logo. Bright, primary colors can reflect a company’s fun and energetic ideology.  Black and other dark colors imply power and strength, and are suited to sportswear, where buyers are looking for high-end products that will give them a competitive edge.

 Designing A Memorable Logo That Performs Across Multiple Media

Typography And Font

For companies who choose to use the company name without an icon, different fonts can be used to demonstrate a distinctive trait. Times New Roman represents classic and traditional, while Comic is fun and friendly. Whichever design is chosen, a simple font is not only easier to read, but is also more straightforward to reproduce for printing purposes. Any typography shouldn’t rely too heavily on color, as it will often be printed in black and white. It also needs to remain clear and legible when it is enlarged or reduced, and when copied onto a variety of surfaces. For inspiration, check out works of various logo designing agencies. 

An effective logo not only helps a brand stand out from the competition, but can also communicate a company’s ideology. This helps buyers understand and connect with a brand, leading to a loyal consumer base and an increase in trade.

Comments

comments

GraphicsGuideslogotips

How To Install And Use VLC Player, 7 Cool VLC Tricks
The Childs Dreyfus Group Brings Unique Style & Function to Chicago Developments

Related Posts

  • Man at a construction site

    Understanding Knockdown Rebuild Projects

  • Photovoltaic panels fixed on the facade of a house

    Improve The Quality Of Your House With Using Solar Panels

  • Back garden with stone paving and lawn

    How to Choose Between Artificial Turf and Natural Grass

  • Couple signs a contract

    How Do Cash Buyers Calculate Your Home Value? 

  • Workman install tile on roof of new house under construction

    4 Factors to Consider Before Starting Your Roofing Project

  • Exterior view of a house

    Improve The Look Of Your House With These Useful Tips And Tricks

  • Light-flooded office

    Importance of Office Interiors and Layout

  • Living area with fireplace

    How to Renovate Your Living Room?

  • Woman sitting at her desk in an office

    Trendy Office Revamping Ideas For Peak Productivity  

  • Architect works on a project sitting at her office desk

    Five Business Tech Services That Any Freelance Architect Needs To Think About

  • Father and son draw lying on the floor

    How to Make Your Home Kids Friendly?

  • Multiracial couple in the kitchen

    How to Choose A Water Filter According to Your Decoration Style?

Latest Posts

  • article placeholder

    HVAC Repair: Understanding the Signs and Benefits of HVAC Services

    An HVAC system makes our life smooth and comfortable, but unfortunately, many people are less likely to take care of it ...
  • Man at a construction site

    Understanding Knockdown Rebuild Projects

    A knockdown rebuild project is a form of new construction in which an existing structure is destroyed to make space for ...
  • Photovoltaic panels fixed on the facade of a house

    Improve The Quality Of Your House With Using Solar Panels

    Are you looking to improve the quality of your home while also saving on energy costs? Installing solar panels is one wa...
  • Back garden with stone paving and lawn

    How to Choose Between Artificial Turf and Natural Grass

    There are numerous things to consider while deciding between artificial turf and natural grass. You need to consider the...
  • Couple signs a contract

    How Do Cash Buyers Calculate Your Home Value? 

    Putting your property on the market can be a hassle if you aren't prepared. When time is of the essence, working with ca...
  • Contemporary art gallery

    5 Essential Art Exhibits to See in 2023

    As the winter weather leans towards spring break, people are anxious to get out and discover the world again. With the m...
  • Workman install tile on roof of new house under construction

    4 Factors to Consider Before Starting Your Roofing Project

    A roofing project is a significant undertaking that requires careful planning, research, and preparation. Taking the tim...
  • Exterior view of a house

    Improve The Look Of Your House With These Useful Tips And Tricks

    It's amazing how a few simple changes to the decor of your house can make it look more inviting and reflect your persona...

Copyrights Info

All material published remains the exclusive copyright of urdesignmag. No contents, including text, photographs, videos, etc. may be reproduced in whole or in part without the written consent of urdesignmag. In addition, no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. without the written consent of urdesignmag.

about us

urdesignmag is a daily updated web magazine that features captivating news from the creative world, covering spheres such as design, architecture, art, technology and fashion.

Category

  • Architecture
  • Design
  • Art
  • Technology
  • Lifestyle
  • Tips

talk to us

  • submit ur work or press kit
  • advertise
  • contact us
  • privacy policy
© copyrights 2009 - 2022 urdesign