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Google & Levi’s Unveil Smart Jacket for Cyclists

Levi's

The latest advancement in wearable technology comes in the form of a Levi’s Commuter Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.

The jacket was unveiled at this year’s Google I/O, the result of a year-long effort between the Levi’s Innovation team and Google’s Advanced Technology and Projects (ATAP) group.

 google-and-levis-introduce-smart-jacket-for-urban-cyclists-2

The discreetly placed Jacquard technology is literally woven into the jacket, allowing for simple gestures like tapping or swiping on a sleeve to activate functionality. Of course you can wash it, just like you do with any other jacket.

“Anyone on a bike knows that navigating your screen while navigating busy city streets isn’t easy – or a particularly good idea,” said Paul Dillinger, head of global product innovation for Levi Strauss & Co. “This jacket helps to resolve that real-world challenge by becoming the co-pilot for your life, on and off your bike.”

The Levi’s Commuter Trucker jacket is expected to be available beginning spring 2017 in select Levi’s stores and on Levi.com.

 https://www.youtube.com/watch?v=yJ-lcdMfziw google-and-levis-introduce-smart-jacket-for-urban-cyclists-3

all images and video courtesy of Levi’s

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