dark mode light mode Search

Google & Levi’s Unveil Smart Jacket for Cyclists


The latest advancement in wearable technology comes in the form of a Levi’s Commuter Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.

The jacket was unveiled at this year’s Google I/O, the result of a year-long effort between the Levi’s Innovation team and Google’s Advanced Technology and Projects (ATAP) group.


The discreetly placed Jacquard technology is literally woven into the jacket, allowing for simple gestures like tapping or swiping on a sleeve to activate functionality. Of course you can wash it, just like you do with any other jacket.

“Anyone on a bike knows that navigating your screen while navigating busy city streets isn’t easy – or a particularly good idea,” said Paul Dillinger, head of global product innovation for Levi Strauss & Co. “This jacket helps to resolve that real-world challenge by becoming the co-pilot for your life, on and off your bike.”

The Levi’s Commuter Trucker jacket is expected to be available beginning spring 2017 in select Levi’s stores and on Levi.com.

 https://www.youtube.com/watch?v=yJ-lcdMfziw google-and-levis-introduce-smart-jacket-for-urban-cyclists-3

all images and video courtesy of Levi’s