Located northwest of central Stockholm close to Solna Strand metro station, the Grow Hotel has been designed by Note Design Studio to feature spaces that are “warm and rich in expression”. The interior design concept was based on the hotel’s focus on business travelers – hotel guests that, more often than not, travel alone.
“We imagined the weary business traveller, on the road for 150 days a year, getting out of a taxi from Arlanda [airport] with his or her carry-on case on a rainy night in November. This hotel shouldn’t feel cool or luxurious, it should make the guest feel taken care of,” explained the studio.
The nine-storey hotel contains 176 guest rooms, a gym and a sauna, all of which are set inside a faceted metal building created by Danish architecture practice 3XN.
Different parts of the hotel have been given different color schemes based on their function. The communal areas of the entrance floor are characterized by warm, powerful colors, tactile natural materials and a lot of greenery. In the hotel rooms, a brighter and lighter color scheme gives a more contemplative atmosphere.
The requirement was a challenge – a relatively small area that would have to accommodate both the lobby, lounge, bar and restaurant. Note Design Group’s solution was a tight layout without clear boundaries between the various features, a dynamic living room setting where the lone guest will feel like a natural participant.
“We have wanted to design hotels for a long time. To us it’s interesting that there are many different environments that must work together. A hotel stay is like life in miniature – you hang out, eat, work and sleep,” says Johannes Carlström, interior architect and founder of Note Design Studio. “We strived for it to be perceived as a great glorious whole, and that guided out work with the layout. The floor plan generated many exciting angles that we have been able to utilize.”
This is the first time that Note Design Studio has worked on the interiors of a hotel. The Stockholm-based studio is led by Cristiano Pigazzini and Johannes Carlström, and has recently revamped a fashion store to feature metal, colored glass, and marble surfaces.
