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Key Elements of Product Design

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Several key elements together make up the product design process. In the beginning, conceptual design is created. This is a product design based on a concept and an idea. So, in the beginning, the design is based on analysis but also on a concept and creative ideas. take advantage of a fintech design company that makes this whole process easy for you.

Conceptual design is a kind of sketch that is supposed to present in an obvious way the idea for the implementation of the product itself. At this stage, the design determines what the product is used for and the users’ needs. This is also based on market analysis and marketing research. Thus, the concept can change to refine the design perfectly to the end at the next stages.

If one design concept is approved, the next stage comes with the functional design of the product. Functional design is based on all issues related to the technical aspects of the development. So, the functional design also consists of consultations with designers and technologies. We can develop a design corresponding to the concept while considering technical issues.

That is, the functional design is to let you know, whether the conceptual design is technically feasible. The third stage is structural design. It is prepared in the form of a computer file. Once the structural design is approved, production work can be carried out.

Product design – what does it consist of?

Product design is a process that begins at the stage of creating the first sketches of a product and ends with its implementation in production. It is essential to be aware that the course of product design can differ significantly from each other.

However, key elements make up the process, which can be noticed in the production of each product. These include conceptual design or otherwise, the creation of product specifications, and market analysis.

What are the different stages of product design?

The range of services and the number of stages depend mainly on the originator and creator of the product concept. Below are the basic steps of product design.

Product design specification 

The conceptual design is a key stage of the design process – it is on it that the quality and success of the idea introduced and the product’s success among consumers depends. As part of the specification stage, it is necessary, among other things, to define functionality, visual features, materials, technical parameters, or production requirements. Such a document, adequately drafted, contains a list of concepts and assumptions.

Market and existing solutions analysis 

This stage is to verify the design specifications of a product. this is primarily a market analysis to identify similar or existing products. It is also a study of consumer needs and research on technology creation.

For instance, competitive market analysis will help you realize why a particular product is considered to be a competitor, it will help you uncover new product opportunities, and it will also help you identify your indirect competitors. Why is this significant? When designing and launching a new product, you should consider not only those products that are similar to what you are offering but also those that may have an impact on yours in different ways. All successful business plans must include a market opportunity analysis regardless of the business type, since it can provide you with the needed competitive advantage, encourage crucial decision-making and assist you in meeting present and future client needs.

Development of the product form 

This part of design is based mainly on determining the functionality of the product, its presentation, colors, materials, and shape.

Design development 

This stage is mainly based on refining and developing the overall design concept, i.e., deciding the shape, size, and all the elements that make up the product. At that time, ways of surface finish and details are also planned.

Preparation of prototype documentation 

This is the final stage of refining the design concept concerning improving shapes, dimensions, and product presentation. Based on the design documentation, the manufacturing documentation is created, which allows the prototype of the product in question.

Prototype optimization 

It is primarily the refinement of product parameters, aesthetics, and elements. Analysis, evaluation, possible correction, and finalization of the design are carried out. The whole process is accompanied by constant author supervision and quality control of the product.

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Who is responsible for product design?

Most often, products are designed by so-called product designers. This is also a separate field of activity that deals with creating a product. This considers not only the visual aspect and form but also its functionality and usefulness to consumers. Therefore, when launching more new products, it is extremely important to design them properly.

Companies delegate the design of new products to experienced designers.

These are usually partners that can be relied upon. Product designers are also specialists who must have detailed orientations in various design fields. They have adequate knowledge of design, tool construction, and manufacturing. Thus, they can combine all stages of the product design chain to create a unique product with specific features.

In addition, designers must also solve problems and think creatively. When creating products, functionality, and meeting user requirements must be taken into account.

Hiring managers are looking for candidates who can create products that not only look great but also meet the needs of users. They may ask you product design job interview questions to assess your skills in these areas, such as how you approach the design process, how you balance form and function, and how you prioritize user needs. Being able to articulate your thought process and showcase your portfolio of past work can help you stand out as a top candidate for the role.

Designing is a multi-stage process. Thus, it requires adequate knowledge and experience. It is not uncommon to find items on the market that are useless or of low aesthetic value. This is, of course, the fault of inadequate design, as well as failure to adapt the quality of the product to the needs of the market and its users. On the other hand, good design ideas are most often very popular with customers.

It is also worth noting that before buying a product, customers pay attention to its appearance. Then they consider whether the product is functional. If, on the other hand, any of these elements is underdeveloped, then the chance that a customer will buy the product is significantly reduced.

What issues can arise during the design process?

The entire design process is aimed at creating a unique and additional functional product that will be successful in the market and meet users’ requirements. It is crucial to analyze the market in terms of the needs of consumer groups – this will mainly determine a product’s success.

Another fundamental issue is the visual side. It should be borne in mind that customers pay special attention to the appearance of the goods before buying. Therefore, if this one is under-designed, there is little chance that the consumer will pay attention to the practical side and functionality of the product.

It is worth entrusting the project to trusted specialists with extensive knowledge, oriented to the fields of design. After all, it is not uncommon to find a product on the market that turns out to be useless and lacks any aesthetic value.