Italian carmaker Lancia has unveiled Lancia Pu+Ra HPE, a 100% electric car, with a brand vision in terms of range with over 700 km, little more than 10 minutes of charging time and energy consumption less than 10 kWh per 100 km. Lancia Pu+Ra HPE is the first car inspired by the world of furniture, thanks to the collaboration with Cassina, leader in the upscale furniture industry, for a typically Italian “home feeling” experience.
Lancia Pu+Ra HPE is the first car equipped with the S.A.L.A. virtual interface that we will find on the new Ypsilon. And thanks to S.A.L.A, Lancia will be the first Stellantis brand to adopt Chameleon and TAPE (Tailored Predictive Experience) technologies, which centralize the audio, climate control and lighting functions, enabling the environment inside the car to be adapted at the touch of a button or by the sound of your voice.
The new Lancia concept car fully embodies the principles of the new design language of the brand, a pure and radical design language where the cars’ volumes are created from the intersection of elementary and iconic forms such as the circle and the triangle, combined with a few eclectic details. The new Lancia concept car therefore becomes an expression of the Italian timeless design, with a sustainable and innovative approach that goes beyond the typical automotive language.
The concept car is named Lancia Pu+Ra HPE: ‘Pu+Ra’ refers to the brand’s new, pure and radical design language, while HPE stands for High Performance Electric, for a car that is Eco-sustainable, Exciting and Evolved, all at the same time. The acronym HPE was used for the first time in the 1970s for Lancia Beta, and stood for “High Performance Estate”, a symbol of sportiness and practicality.
Progressive Green is the name of the color of Lancia Pu+Ra HPE, “progressive” in how it looks ahead to the future of the brand and to its customers, while “green” for its value in terms of sustainability. The bluish green color – with a warm gilt hue, produced using liquid metal with the latest generation pigments – pays tribute to the historic and timeless Lancia Flaminia Azzurro Vincennes.
The constant dialog between past and future is expressed in the fluid lateral lines that descend towards the rear of the car, recalling the Aurelia and Flaminia with a streamlined design, based on its aerodynamics, sustainability and fluidity of volumes.
The badges on the sides include the new Lancia logo, an expression of the brand’s new visual identity. It revisits all the historic features of the badge (e.g. the steering wheel, the banner, the shield, the spear and the lettering), reinterpreting them with a modern twist, to express innovation, its premium, Italian nature and eclecticism.
The dialog between past and future can also be found in the rear, where we can see the iconic round lights, inspired by the brand’s bluntest and most radical spirit, while a clear reference is further made to the legendary Lancia Stratos, with the iconic new Lancia lettering placed between the lights.
The front reinterprets the historic Lancia grille, now taken forward into the future by three rays of light that make it iconic, memorable and visible from afar. Standing out above the calice is the new Lancia script, produced using an original font that draws its inspiration from the fashion world.
The interiors of Lancia Pu+Ra HPE express full coherence with the brand’s new, pure and radical design language, thanks to the use of iconic and simple shapes that eschew the typical automotive language. Inside the concept car, an eclectic space inspired by interior design, the atmosphere of contemporary homes, by fluid architecture with great attention to detail in an overall composition of pure forms.
The inspiration for the design of Italian furniture is evident in the round carpet and in the front seats, which are inspired by the Maralunga armchairs designed by Vico Magistretti for Cassina. The two free-standing single armchairs have unique proportions and a unique bold chromatic figure.
The pure geometric forms are further expressed in the new round tables, in the center console and even in the dashboard, which subverts the automotive approach and is based on an iconic single piece of round glass, crossed by clear cuts. The large windows help to flood the passenger compartment with natural light. The result is the creation of a hospitable environment, a living space, which conveys the typical feeling of a warm Italian home.
Finally, the blinds recall the iconic Lancia Beta HPE and the world of architecture, projecting natural lights and shade into the passenger compartment, while in the central part they become a luminous element of technology that interacts with S.A.L.A. and its functions.