After four years of construction, a 12,000-square metre house filled with 25 million LEGO bricks opened its doors to the public. Children and creative souls of all ages can now get the ultimate LEGO experience all year round in the new Bjarke Ingels-designed LEGO House in Billund, Denmark.
“At the heart of all LEGO experiences – from the boxes of LEGO bricks that children have at home to this fantastic LEGO House that we are celebrating today – is the unique and timeless LEGO brick,” says third-generation LEGO owner, Kjeld Kirk Kristiansen. “With LEGO bricks, you can express yourself creatively and make anything imaginable. The possibilities are endless, and nowhere else in the world can you experience it in the same way as in LEGO House.”
The heart of LEGO House is the experience zones. Here, you will find two exhibition areas and four play areas where you can explore your creativity in lots of different ways. The zones are based on four different colours, each symbolising a special aspect of play and learning. Red is for creative skills, Blue is for cognitive skills, Green is for social skills and Yellow is for emotional skills.
“All activities in the house are related to our LEGO philosophy that learning through play promotes innovation and creativity. Play runs through the LEGO Group’s DNA, and it is really brought to life in LEGO House. Everything from experience zones and outdoor areas to our restaurant concepts is based on play and creativity, so no matter what you do in LEGO House, it will have something to do with playing,” says Jesper Vilstrup, LEGO House CEO.
Designed by Bjarke Ingels Group, the building comprises 21 white bricks stacked on top of one other, crowned by an oversized 2×4 LEGO block named the ‘keystone’. Its facade is covered with tiles, giving the illusion that the whole building is made of LEGO bricks.
On the ground floor, you will find three restaurants, a LEGO Store, a conference room and the 2,000-square metre LEGO Square. In addition to the experience zones, the enormous bricks house a sheltered public space and a number of interconnected outdoor terraces and playgrounds for visitors to explore and enjoy. From LEGO Square, you have free access to three eateries and a big LEGO Store.
LEGO House expects to welcome 250,000 paying visitors each year. If you wish to visit LEGO House, you need to book your visit in advance through the LEGO House website due to space restrictions. This is to ensure that all visitors get the full experience without having to endure long queues and crowded experience zones.
all images and video courtesy of LEGO