dark mode light mode Search
Search

Five Installations by Lexus at Milan Design Week 2026 Envision the Car as a “Platform for New Experiences”

Silhouette of a person standing before the Lexus LS Concept car in a mist-filled installation with circular overhead light.

Lexus

At the 2026 Milan Design Week, Lexus transforms the industrial expanse of Superstudio Più into a multisensory laboratory with “SPACE,” a flagship installation and collaborative showcase that redefines the luxury vehicle as a curated interior environment rather than a mere mode of transport.

A Shift in Mobility Consciousness. The core of the exhibition centers on a profound semiotic shift: the “S” in the Lexus LS Concept no longer denotes “Sedan” but “Space.” This evolution reflects a growing industry sentiment that the value of future mobility lies in the quality of the interior atmosphere and the freedom it affords the passenger. Rather than focusing on exterior aerodynamics alone, the installation invites visitors to occupy a vision where land, sea, and air travel coalesce into a seamless, experiential journey.

Close-up of the rear of the Lexus LS Concept featuring distinctive vertical L-shaped LED tail lights.
Dramatic lighting highlights the sharp, geometric rear design and signature LED illumination of the new Lexus flagship.

The Immersive Core of SPACE. Upon entering the main hall, visitors are enveloped in a 360-degree digital ecosystem. Light and sound synchronize to simulate a world where movement is fluid and boundaryless. This is not a static display of automotive hardware, but a kinetic sculpture of data and light. The sensory experience suggests that the future cockpit is a platform for human enrichment, using immersive technology to turn transit time into a period of personal expansion and cognitive restoration.

Side profile of the Lexus LS Concept car on a circular glowing red platform in a dark, tech-inspired environment.
The Lexus LS Concept presented as a futuristic silhouette within a high-contrast installation of teal and crimson light.

Urban Proportions and Personal Volume. This exploration of interiority is a natural progression from the brand’s recent experiments in compact luxury, such as the Lexus LS Micro Concept, which challenged how premium experiences could be distilled into smaller, urban footprints. While the Micro Concept focused on the efficiency of the “urban cell,” the “SPACE” installation at Superstudio Più expands this logic into a holistic ecosystem, proving that the luxury of space is defined by perception and light rather than raw square footage.

A silhouette of a person sitting in a meditative pose behind a translucent, purple-streaked screen with Lexus branding.
“VISIBLE INVISIBLE” by Kyotaro Hayashi and Yumi Kurotani interprets the Japanese tearoom through shifting light and digital transparency.

Cultural Echoes in Visible Invisible. In the “Discover Together” section, Kyotaro Hayashi and Yumi Kurotani translate the omotenashi spirit of Japanese hospitality into a contemporary light installation. Inspired by the traditional tearoom, the work utilizes a nijiri-guchi—a low entrance—to force a physical reset of the visitor’s perspective. Inside, the shifting luminosity mimics the passage of seasons, creating a “miniature universe” that emphasizes the emotional weight of invisible transitions over physical structures.

A person lying down inside a white, pod-like organic structure glowing with red internal lights.
Random Studio’s “A Moving Sanctuary” features a bio-responsive pod that reacts to the visitor’s breathing rhythm.

A Transition of the Senses. Within this tearoom interpretation, the use of moving images and soft gradients of light acts as a surrogate for the traditional garden view. The space is designed to transcend status and race, inviting visitors to interact as equals in a scaled-down, intimate environment. By manipulating the passage of time through visual cues, the installation suggests that mobility can offer moments of profound spiritual connection, even in the most transient of spaces.

A person sitting on a sculptural wooden chair within a warm, glowing copper-toned architectural frame.
“The Crafted Cosmos” showcases an intricate, handcrafted universe where traditional Japanese precision meets cosmic scale.

The Body as Architecture. Guardini Ciuffreda Studio pushes the boundaries of personal volume with “WEARABLE SPACE.” Here, the boundary between fashion and the built environment dissolves through a coat embedded with fiber optics. As the wearer moves, light radiates outward, suggesting that the human body is not merely an occupant of a room but a generator of it. This interactive materiality positions the individual at the center of their own environmental narrative, blending sartorial craft with high-tech luminescence.

Detail shot of a fan-shaped wooden chair with a leather seat inside a textured copper-finished alcove.
Extraordinary Japanese craftsmanship is revealed in the delicate wooden slats and metallic textures of the “Crafted Cosmos” installation.

Sartorial Innovation Meets Light. The garment acts as a threshold between intimacy and the surrounding environment, where innovation amplifies rather than replaces traditional craftsmanship. This piece explores the concept that personal space is dynamic and portable, moving with the user like a sensitive skin. It redefines the “interior” as something generated by human gesture, further blurring the lines between what we wear and the spatial volumes we inhabit.

An intricate, glowing textile with fiber-optic embroidery displayed in a dark room.
“WEARABLE SPACE” by Guardini Ciuffreda Studio explores the body as a generator of light and personal architecture.

Bio-Responsive Reflection. Moving toward a more introspective tempo, Random Studio’s contribution explores the vehicle as a vessel for stillness. Visitors enter a cocoon-like pod—a tactile interpretation of a rear-seat cabin—where a thermal sensing system monitors their breathing. This physiological data triggers a responsive choreography of ambient tones and soft light. It is an exercise in bio-feedback, transforming the concept of a “moving pod” into a responsive skin that encourages a state of deep meditative calm.

Side profile of the Lexus LS Micro Concept, a compact urban luxury vehicle with green metallic panels and glass cabin.
The Lexus LS Micro Concept explores how urban mobility can be distilled into a compact yet highly sophisticated personal space.

Intimacy and Digital Empathy. This “Moving Sanctuary” reimagines the chauffeur-driven experience as an opportunity for internal reflection rather than external observation. The padded, cocoon-like geometry provides a sensory bufferagainst the chaos of the city. By translating biological rhythms into light, the installation creates a loop of digital empathy, where the machine adjusts its atmosphere to match the internal state of the passenger, fostering a unique sense of psychological safety.

A miniature model of a futuristic luxury foiling catamaran floating in a pool of water at the Lexus exhibition.
Expanding the definition of space beyond the road, Lexus showcases a conceptual luxury foiling catamaran designed for sustainable maritime travel.

Cosmic Craftsmanship. The final dialogue, “The Crafted Cosmos,” bridges the gap between the microscopic and the infinite. Japanese master artisans worked alongside in-house creators to apply precision finishes—some refined to within 0.1 mm—to a large-scale installation. By illuminating these handcrafted details, the work reveals a galaxy of textures. It serves as a reminder that even in a future dominated by digital interfaces, the tactile soul of a brand remains rooted in the physical mastery of materials.

Contextual Industry Narratives. Lexus’s presence in the Tortona district serves as a strategic counterpoint to other automotive explorations this year, such as Skoda’s collaboration with Ulises Studio at Palazzo Senato. While others focus on the surrealist integration of vehicles into historic courtyards, Lexus has opted for a human-centric exploration of the void. They are essentially asking what remains when the engine and the wheels become secondary to the lived experience of the passenger.

SPACE by Lexus | Where: Superstudio Più, Via Tortona 27, Milan – When: April 21 – 26, 2026 | 10 AM – 8 PM

Image courtesy of Lexus

Sign up to our newsletters and we’ll keep you in the loop with everything good going on in the creative world.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Name*