The 2020 edition of the Salone del Mobile.Milano has been suspended. The event will now take place from 13th to 18th April 2021. The decision to postpone was made by the Board of the Salone del Mobile.Milano in light of the ongoing coronavirus pandemic that is spreading to almost every country in the world.
The situation that led to the original change of date from April to June, announced on 25th February, has fundamentally changed. Although we were determined to keep to the June date, to allow the annual event to take place as planned, the present, unprecedented circumstances and medium-term uncertainties now mean that this year’s Salone can no longer go ahead.
The 2021 edition, which will celebrate the 60th anniversary of the Salone, will be a special event for the entire sector. For the first time ever, all the biennial exhibitions will be held in conjunction with the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project and SaloneSatellite.
This means that EuroCucina, FTK – Technology For the Kitchen and the International Bathroom Exhibition will also take place next year, along with Euroluce, which was already scheduled for 2021.
This single, great sector-wide trade fair will represent a fresh opportunity to pull together to revitalize our businesses, the entire supply chain that works in synergy with the Salone, and Milan.
“Discussions about what to do, how to replace the physical event with a virtual ad hoc solution have been on the agenda for weeks,” said Laura Traldi, founder of DesignAtLarge who discusses the potential cancellation in detail here.“Personally I believe that the theme of a virtual Salone del Mobile 2020 hould and can only be managed by the organizers of the Salone del Mobile. with this, I mean a platform allowing access to contents, perhaps in augmented reality, and above all an exchange of live deals, via chat, between buyers and businesses.”
The coronavirus pandemic has forced other design and architecture-related events to be cancelled or postponed such as the Venice Architecture Biennale, the 2020 Geneva Motor Show, and the Olympics games.