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Strategies for Investing in Real Estate 

Living area of a newly built house

Oded Smadar

The real estate market is booming. It is an excellent time for investors to diversify their portfolios through real estate. However, the market remains volatile and tricky, just like the stocks. Therefore, potential buyers must carefully study the market, tax brackets, and strategies to enhance their returns. Real-estate luminaries often suggest buying properties in geographically diverse places to build a resilient portfolio. Similarly, one must follow many equity investment strategies to become a real-estate tycoon. 

Here are some investment categories.


Investors with a conservative risk profile invest in the real estate market. These properties are newly built and are situated in Class A areas. They are made in sought-after locations and attract creditworthy tenants or larger businesses like law firms or educational institutions. Therefore, people get a stable return with low risk.

Core Plus 

Generally, investors with low to moderate risk profiles invest in Class B zones. Since the properties are a little old, the operating expenses become unpredictable. Therefore, people need to plan to increase their cash flow in this segment.


These properties attract investors with moderate to high-risk profiles who remain attracted to older properties. Even though the properties require maintenance, one can achieve higher rentals and increased cash flows.


Opportunistic investors have a high-risk profile and invest in low-demand areas. Although the properties remain variable, people love to gamble with them, hoping for greater returns. The higher risk of a project directly relates to a higher ceiling for returns. 

 Bathrooms of a newly built house

More investment techniques in real estate

Invest in Rentals 

A rental property always gives a steady cash flow in all seasons. The property owner needs to screen the applicants to ensure the return on the investment. A property management company can also handle the security deposits, screening of tenants, and maintenance deposits to lessen the burden on the buyer. Before renting, the property owner should know the market price and the amenities to offer the tenants. If the rent remains high, the property owner will lose money because the house will stay vacant. 

Buying and Holding

It is also called rehabbing, and investors act according to the situation. As the properties appreciate over the years, investors can adopt equity investment strategies to build equity over time. You can also execute techniques to reduce the tax burden when selling a property to buy another one. Buying and holding strategy can be applied to any real estate after calculating the cap rate. 


The wholesaling method is also called assignment of the contract, where the investor lacks access to credit. However, wholesaling strategy requires a lot of effort and pursuance. For example, you must find a property with appropriate pricing and form conditions and arrange a purchase agreement. You need to find a suitable buyer for the property. Selling the property with a consideration negotiated with the buyer is done. And you have to assemble the finder’s fee after the sale. 

Real Estate Investment Trust (REIT)

The REIT arranges the operating costs for real estate in an area. Since the REITs invest in many assets, they have access to funds for buying office buildings, family homes, and even popular stocks. The REIT trades on the stock exchange, making them liquid enough to invest in properties. Since the REIT must pay 90% of its profits as dividends, investors can earn good money.


With so many equity investment strategies, it isn’t easy to select one. A seasoned investor knows the real deal and the opportunities to enter the market. However, one must examine the cash reserves, involvement level, and holding period to get serious with their investment.