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Ventura Projects In Milan To Close After 10 Editions Due To Coronavirus Crisis

Ventura Projects In Milan Stops Its Activities After 10 Years

Claudio Grassi

After 10 successful editions and while fully prepared for the 11th edition of Ventura Projects during Milan Design Week 2020, Ventura Projects is no longer feasible. Both Ventura Centrale and Ventura Future had to be cancelled due to the global COVID-19 outbreak. Unfortunately, these cancellations have had a massive and irreversible impact on the company. Margriet Vollenberg, founder and art director of Ventura Projects, sadly had to make the impossible and heartbreaking decision to stop all Ventura Projects activities, leaving a massive gap in the entire design world. This means that after many successful editions the Ventura Projects events, organised by Organisation in Design, will no longer be on show during Milan Design Week and other international design events in the future.

“It is with great sorrow that I’ve had to witness how the corona crisis has hit the entire world and event and design industry, and thus my company. I spent many sleepless nights worrying about whether and how I could save or transform my company to adjust to a new normal to still be able to serve the design world and enable the talent as we have always done. It is therefore with great pain in my heart that I came to the conclusion that it is no longer feasible to build my dream, and therefore the dreams of many designers and design studios. The current circumstances leave me no other choice but to endVentura Projects,” says Margriet Vollenberg.

 Ventura Projects In Milan Stops Its Activities After 10 Years

For twenty-one years Vollenberg took a role as an organizer, coordinator, and matchmaker during Milan Design Week and over the past eleven years, as art director of Ventura Projects, she focused on giving a forum for international creatives launching their projects. With the support of two dedicated teams in the Netherlands and Italy, Ventura Projects exhibitors were offered guidance and promotion to give them the attention and exposure they deserved.

Vollenberg continues: “Over the last few days my team and I have personally called individual designers, relations and exhibitors of Ventura Projects. It was one of the most difficult tasks we have ever had to accomplish as a team. It was deeply sorrowing as well as heartwarming to talk to all our trusted friends and design lovers. For now, I look back with tremendous pride and gratitude on what my team and I have been able to accomplish in the international design world. With more than 7000 exhibitors, we have presented countless ground-breaking and incredible solutions to the world. We sincerely hope that the energised atmosphere of global design events will return soon. More than ever, to cope with this crisis and the aftermath the world is in need of the creativity, playfulness and ingenuity that design can offer.”

On 29 April Ventura Projects participated in Virtual Design Festival by Dezeen by presenting the work of over 80 international designers, schools and brands which were supposed to be in Milan with us this year.

 Ventura Projects In Milan Stops Its Activities After 10 Years

Internationally renowned designer Maarten Baas says: “From scratch, Ventura Projects created something unique and was able to renew and expand their concept during the years. Many designers, including myself, have been given and seized opportunities to show themselves through Ventura Projects. They gave colour to Milan Design Week and visitors knew they could expect something good.I was shocked when Margriet called me and told me about the news. With the loss of Ventura Projects, a great catalyst has been lost.”

Ventura Projects not only worked with international designers and brands for years – it also helped many of them launch their careers.

Another voice is Satoshi Yoshiizumi, representative of Japanese design collective TAKT PROJECT: “We are very surprised and saddened by this sudden and sad announcement. TAKT PROJECT has participated in Ventura Projects a total of four times so far, but the solo exhibition at Ventura Centrale in 2019 was particularly memorable. I think it was one of the best opportunities of Milan Design Week, a very important place for an independent design studio like us, and a point of contact between visitors from all over the world, especially for works that are experimental and open to the future of design.Thank you very much, Ventura Projects!”

Italian designer Luca Nichetto shares: “I remember the day I met Margriet in Venice, and it was immediately clear to me that she had a distinct vision on how Ventura Projects could help designers and brands, creating a platform to support their ideas. A few years later I took part in the first edition of Ventura Centrale. We all had a pioneering spirit, great passion and curiosity. Now I can only thank Ventura Projects, for all it has done for our community. But above all I would like to thank them for giving me a great opportunity for professional growth.”