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Why More Architects are Using Digital Signage

Digital signage inside the new Google Store in New York.

Paul Warchol - courtesy of Google

Architects are using digital signs for two reasons. The first is that they are using them as tools to help get jobs done. The second is because they are useful tools to implement within a build. If you integrate digital signs all the way back from the planning phase, then they slot into a building like bread in hot toaster.

Why Shouldn’t They Use Digital Signs?

If you are in the digital sign industry, then the elephant in the room as far as answers, is why shouldn’t architects use digital signs? Why shouldn’t most businesses in most industries start using digital signage. It is cheap to buy, cheap to run, easy to install and simple to operate. The world of digital signs has never been this advanced while also being this user friendly. Almost all the modern uses for digital signs can be applied to architects, from utility to promotion, architects can use digital signs to great effect.

Tools For Architects

Architects will happily place digital signs around their offices, staff rooms and canteens. They help improve communication by showing schedules, deadlines, and even for laying out plans to show other people. They can be used to help sell ideas or products, and they can be used to motivate or inform staff members. 

 Installation with Digital Signs inside the new Google Store in New York.

Tools Within Buildings

Digital signs are becoming very commonplace among modern buildings, from door security features with digital screens, to signs running along the outside of buildings. The important thing is that they are implemented and installed from the ground up. Instead of them being an afterthought, buildings are designed around digital signs.

Imagine if you had a massive apartment block and you designed it without an integrated venting and air conditioning system. Having to put in an air conditioning and ventilation system after the fact would be difficult. The same rules apply for digital signs. It is far better if the digital signs are a part of the original plans rather than if they are placed into the building at a later date.

They Are Situational Tools

Take the example of a modern mall. Instead of having standing signs with large posters on, they have large standing digital signs with adverts on them. Instead of having static maps showing where you are, they have interactive maps that work through touch screens and with Smartphones. Even modern event buildings have digital signs that change depending on what people are doing. For example, during the boxing match, the signs may point to the bathrooms, but at the end of the fight the signs point to the car parks and taxi spots. Architects are well aware that digital signs are situational tools, and so they incorporate them into their designs.

Clients Are Asking For Them

If you recall the air conditioning and air venting examples from earlier. Modern buildings like multi-story offices and apartment blocks are expected to have air ventilation and air conditioning features. Now that digital signs are becoming so popular, clients are starting to expect plans for those too. In some cases, clients of the architect are asking for digital signs, and in some cases, digital signs are simply expected. 

Marketing and Branding Tools

Architects need to promote their businesses too, they need to conduct branding exercises and they need to reassure their shareholders and associates. Digital signs are fantastic marketing tools. The clever marketing tricks and methods used within the retail sector can easily be applied. What’s more, architects may be part of groups, they may have events, create events, or even win awards. These are the sorts of things that can be promoted on the outside of buildings with big signs or may be promoted within a quiet waiting room while clients and customers wait to see the architect.