Located in Dongcheng District in Dongguan, China, Nous is an experimental floral restaurant designed by 0321 Studio, offering mixed services of exploring the aesthetics of ingredients and floral matching.
The creative agency 0321studio in Shenzhen collaborated with Nous to organize and design this shop along the street. The customer’s request focuses on how to solve the relationship between floral and dining in visual, functional, and emotional ways.
The design concept proposes to rethink the necessity of easily recognizing a restaurant from the outside. The visual information of restaurants along the street is completely hidden behind the floral function. The floral area is not affiliated with the dining area, instead, it interferes by jamming between the interior and the public street.
A transparent cube stands in the doorway, serving both as a street backdrop and as a background to the restaurant when people look outside. And this box must be translucent. Restaurant-goers need to go through this box.
“We like this kind of conflict and even interference rather than a mediocre and harmonious coexistence,” says the design team. “We choose a relatively large-scale appearance of transparent colored glass, as the boundary between the store and the outside world, and combine flower display, floral operation, storage and other functions to create a full metal mass.”
Long cast-in-seat terrazzo seats, combined with two centimeter-thick fur blankets and simple metal components create a neat seating layout, maintaining and enhancing the customer’s unique dining experience. This also achieves the important elements of space and differentiation from other similar restaurants without losing comfort, inspiring everyone’s imagination in this environment, especially dinning imagination. The pink staircase serves as a space decoration element as well as the vertical traffic tool.
all images © Meat mountain